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المحتوى المقدم من Michael Rice. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Michael Rice أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
No. 73 - Listen powerfully and craft compelling visions tech leads!
Manage episode 253745994 series 2621140
المحتوى المقدم من Michael Rice. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Michael Rice أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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91 حلقات
Manage episode 253745994 series 2621140
المحتوى المقدم من Michael Rice. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Michael Rice أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
…
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91 حلقات
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1 No. 86 - How are you in the tech lead role? 10:56
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1 No. 85 - Tech leads: Track. Adjust. It's tech leadership in motion! 10:50
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1 No. 84 - Great tech leads craft compelling visions and show up! 14:36
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1 No. 83 - If you want to be a great tech lead, you'll start with listening! 18:16
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1 No. 82 - Tech leadership moments: spot them; step into them! 💪 13:04
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1 No. 81 - How's your work ethic, tech leads? 🤔 11:05
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1 No. 80 - We're back. Let's talk about consistency tech leads! 13:09
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1 No. 79 - Connect the work with your team's motivations tech leads! 13:19
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1 No. 78 - How To: A workflow and worksheet to make you a more impactful tech lead 💥 23:57
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1 No. 77 - How do you know if you're doing the right things tech leads? 11:59
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1 No. 76 - What did you learn this week, tech leads? 10:19
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1 No. 75 - Can you be a tech lead without leading people? 13:09
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1 No. 74 - Listening is a leader's secret weapon and insights from an engineering manager 11:23
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1 No. 73 - Listen powerfully and craft compelling visions tech leads! 19:11
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1 No. 72 - We're doing free live training on Saturday tech leads! 17:27
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The Tech Lead Coaching Podcast from Michael Rice
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1 OOM - Out of microphone this week tech leads! 1:20
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 71 - What is the definition of a tech lead? 12:14
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 70 - Lots of people have lots to say about the tech lead role + community updates 15:06
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 69 - We're all trying to figure out this tech lead role! 19:54
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 68 - Have a bigger technical impact tech leads! 14:30
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 67 - Tech leads: Ways to impact your team! 12:39
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 66 - This week we're talking about IMPACT tech leads! 💪 13:59
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 65 - Change the way you see your job tech leads! 17:53
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 64 - How can you start seeing yourself as a leader, tech leads?! 9:53
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 63 - Just need 1% better from you today tech leads! 9:51
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 62 - Is your identity as a software engineer holding back your tech leadership? 16:41
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 61 - See into the future and make clear decisions tech leads! (3/3) 16:16
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1 No. 60 - You have more resources than you think tech leads! (2/3) 13:03
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1 No. 59 - Why do we need tech leads and engineering managers (1/3)? 11:08
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مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.