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تمت الإضافة منذ قبل five أعوام
المحتوى المقدم من Michael Rice. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Michael Rice أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
No. 46 - It's Monday. Find the Right Mental Attitude Anyway, Tech Leads
Manage episode 253746023 series 2621140
المحتوى المقدم من Michael Rice. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Michael Rice أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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91 حلقات
Manage episode 253746023 series 2621140
المحتوى المقدم من Michael Rice. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Michael Rice أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
…
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 86 - How are you in the tech lead role? 10:56
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 85 - Tech leads: Track. Adjust. It's tech leadership in motion! 10:50
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 84 - Great tech leads craft compelling visions and show up! 14:36
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 83 - If you want to be a great tech lead, you'll start with listening! 18:16
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 82 - Tech leadership moments: spot them; step into them! 💪 13:04
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 81 - How's your work ethic, tech leads? 🤔 11:05
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 80 - We're back. Let's talk about consistency tech leads! 13:09
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 79 - Connect the work with your team's motivations tech leads! 13:19
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 78 - How To: A workflow and worksheet to make you a more impactful tech lead 💥 23:57
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 77 - How do you know if you're doing the right things tech leads? 11:59
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 76 - What did you learn this week, tech leads? 10:19
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 75 - Can you be a tech lead without leading people? 13:09
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 74 - Listening is a leader's secret weapon and insights from an engineering manager 11:23
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 73 - Listen powerfully and craft compelling visions tech leads! 19:11
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The Tech Lead Coaching Podcast from Michael Rice
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1 No. 72 - We're doing free live training on Saturday tech leads! 17:27
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مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.