Never Outmatched: How Military Thinking Transforms Corporate Culture with Lee Pepper

The Talent Forge: Shaping Workforce Behaviors with Jay Johnson

What happens when military wisdom meets modern marketing challenges? In this eye-opening conversation with Lee Pepper, former Army officer turned marketing strategist, we explore the surprising intersection of battlefield tactics and business success.
Lee's remarkable journey from military service through Ross Perot's presidential campaign to behavioral health marketing leadership provides the backdrop for a masterclass in strategic thinking. At the heart of our discussion is the transformative power of motivational interviewing—a technique that shifted Lee's admissions teams from simply selling services to genuinely connecting with people in crisis.
Whether you're in marketing, HR, leadership, or transitioning from military to civilian work, this conversation offers invaluable insights on the power of strategic thinking before tactical execution.

Meet the Host
Jay Johnson works with people and organizations to empower teams, grow profits, and elevate leadership. He is a Co-Founder of Behavioral Elements®, a two-time TEDx speaker, and a designated Master Trainer by the Association for Talent Development. With a focus on behavioral intelligence, Jay has delivered transformational workshops to accelerate high-performance teams and cultures in more than 30 countries across four continents. For inquiries, contact [email protected] or connect below!
LinkedIn - https://www.linkedin.com/in/jayjohnsonccg/
Instagram - https://www.instagram.com/jayjohnsonccg/
Speaker Website - https://jayjohnsonspeaks.com

فصول

1. Introduction to Lee Pepper (00:00:00)

2. From Military to Marketing Career (00:03:47)

3. Behavioral Health Marketing Explained (00:09:33)

4. Motivational Interviewing in Practice (00:16:48)

5. Shifting From Selling to Listening (00:22:12)

6. Making Time for Quality Interactions (00:28:29)

7. Strategy Before Tactics (00:31:58)

8. Military Lessons for Business Leaders (00:37:04)

9. Book Launch and Final Thoughts (00:39:23)