Zero to Global: How Amanda Lucey Built the Southeast's Fastest-Growing Female Agency

The Takeover with Tim and Cindy

"If you’re not growing, you’re dying. Business is organic, and evolution is the only way forward."
-Amanda Lucey

In this episode, learn how Amanda has landed big-name clients like Coca-Cola, Ferrari, and Intercontinental Hotels by fostering a culture of innovation, curiosity, and strategic adaptability. Amanda Lucey is the owner of Atlanta’s oldest privately held marketing agency and one of the fastest-growing female agency leaders in the Southeast. She unpacks her unique approach to scaling businesses, retaining high-value clients, and using challenges as opportunities for growth.
Whether you're an entrepreneur, leader, or marketing professional, this episode is packed with actionable takeaways on thriving in dynamic times.

Key Points + Chapter Markers:

00:00 – Introduction (The Only Constant is Change)

04:03 – Building a Purpose-Driven Agency

08:16 – Aligning Leadership with Vision

12:29 – Client Acquisition and Retention Mastery

17:21 – Innovation as a Retention Strategy

24:02 – Lessons in Leadership and Crisis Management

30:53 – Introducing ‘Upheaval’
Connect with Amanda:

Book “Upheaval” - Amazon
Website - https://amandalucey.com/

LinkedIn - https://www.linkedin.com/in/amandalucey/

Instagram - https://www.instagram.com/amanda.r.lucey/

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

فصول

1. Introduction (The Only Constant is Change) (00:00:00)

2. Building a Purpose-Driven Agency (00:04:03)

3. Aligning Leadership with Vision (00:08:16)

4. Client Acquisition and Retention Mastery (00:12:29)

5. Innovation as a Retention Strategy (00:17:21)

6. Lessons in Leadership and Crisis Management (00:24:02)

7. Introducing ‘Upheaval’ (00:30:53)