How Being Helpful & Making Friends Can Grow Your Business with Joe Lazar

The Takeover with Tim and Cindy

Can simply being helpful and making friends grow your business?

In this episode, Joe Lazar, co-founder of Article Group, shares how empathy, problem-solving, and building genuine relationships have been the core of his success.

Learn how storytelling sets you apart in B2B marketing, why team culture matters, and how understanding your customer’s challenges is more valuable than the product you sell.

Key Topics & Chapter Markers:

00:00 - Introduction

02:47 - From Freelancer to Building a Thriving Agency

07:04 - Defining the Business: Product Marketing vs. Content Creation

14:34 - The Role of Trust, Transparency, and Being Helpful

20:23 - Building a Strong Company Culture and Team

28:52 - What Would You Do If You Lost It All?
Connect with Joe:
LinkedIn: https://www.linkedin.com/in/joe-lazar-marketing
Website: https://articlegroup.com/

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

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About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

فصول

1. Introduction (00:00:00)

2. From Freelancer to Building a Thriving Agency (00:02:47)

3. Defining the Business: Product Marketing vs. Content Creation (00:07:04)

4. The Role of Trust, Transparency, and Being Helpful (00:14:34)

5. Building a Strong Company Culture and Team (00:20:23)

6. What Would You Do If You Lost It All? (00:28:52)