Beyond Business as Usual: MENA’s Sustainability Pioneers with Nadine Zidani | S.1 E 96

The Sustainability Journey- by Samuele Tini

In this episode we dive into the heart of the Middle East's growing sustainability movement with Nadine Zidani, a former corporate executive and now a B Corp ambassador and sustainability leader.

After the pandemic prompted a profound personal and professional reassessment, Nadine found herself at a crossroads. Faced with the stark reality of environmental challenges and a desire to align her career with her core values, she embarked on a transformative journey. Through her story, we uncover the intricacies of shifting to sustainable business models, the unique challenges and triumphs of fostering eco-conscious practices in the MENA region, and the powerful role that personal conviction plays in driving meaningful change.

Nadine's insights serve as a beacon for entrepreneurs and leaders alike, demonstrating the potential for business to be a catalyst for sustainability, especially in the region, with practical examples and tips.

to learn more https://nadinezidani.com/