The Innovative Advertising Option Almost No One Knows About

 
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Manage episode 193802345 series 107571
بواسطة Alisa Meredith & Kelly Kranz: Inbound Marketing, Lead Generation, and Social Media for Business, Alisa Meredith, Kelly Kranz: Inbound Marketing, Lead Generation, and Social Media for Business، اكتشفه Player FM ومجتمعنا ـ حقوق الطبع والنشر مملوكة للناشر وليس لـPlayer FM، والصوت يبث مباشرة من خوادمه. اضغط زر الاشتراك لمتابعة التحديثات في Player FM، أو ألصق رابط التغذية الراجعة في أي تطبيق بودكاست آخر.
For years, publishers of all sizes have been making money off print advertising and practically giving away banner ads and other online listings. Since many of these publishers have millions of pageviews a month, this seems a huge missed opportunity - for publishers AND advertisers. Luckily, some publishers are offering a new way to get better results for less.
When we say "publishers" we think about magazine and newspaper publishers who now also have an online presence - often with huge established audiences. However, now that everyone is a publisher, this new kind of advertising may start to open up to more and more industries with a wide variety of budget options.

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