55 Crafting The Perfect Offer (feat. Angela Tsai)

The Story Selling Podcast

المحتوى المقدم من Rob. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rob أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

2y ago 50:12

MP3•منزل الحلقة

The three reasons to infuse your marketing with authentic stories are to entertain, educate and enlighten. Often we’re laying the groundwork for an offer that will come down the line.

BUT when that offer comes, it needs to be right!

In 2019 Angela Tsai and her business partner launched a bunch of products and courses that totally flopped. So, she set out to find out why…

Listen in now as we discuss the art and craft of creating a compelling offer. On the call we discuss:

Angela’s results sharing personal stories on LinkedIn
Why you need to get to the heart of your core messaging before adopting a storytelling approach
Why understanding and telling your story feeds into the New Renaissance
Why the wrong offer will undermine all other marketing efforts
How to overcome fear of making a bold offer
How to capture your prospect’s attention using ‘the trigger’
What to consider before creating your offer
How to adopt an ‘agile’ or ‘beta’ approach to offer creation

Links mentioned:

82 حلقات

#Business #Marketing #Rob #Business Owners