VMI Sports Nutrition - Building a Nutrition Brand With Grit and Innovation

The Story of a Brand

In today’s episode of The Story of a Brand Show! Today, I interviewed Tom Reilly, the passionate and innovative Co-founder, President, and partner behind VMI Sports Nutrition.

Tom’s journey is a masterclass in grit, creativity, and staying true to his mission of delivering high-quality, performance-driven supplements. From humble beginnings to becoming a trusted name in the sports nutrition space, Tom shares how he’s navigating challenges while staying deeply connected to his community and customers.

Here are some highlights from our conversation:

* Building a Brand with Purpose: How gratitude, persistence, and a clear vision fueled Tom’s entrepreneurial journey.

* Solving Real Problems: The story behind ProtoLyte, a protein product that addresses digestion and hydration needs.

* Lessons in Resilience: Overcoming financial struggles, personal sacrifices, and staying committed to product quality.

* Finding Your Niche: The importance of starting with a focused audience and growing organically from there.

* Innovation That Matters: Redefining customer-centric innovation with functional, effective, and value-driven products.

Join me, Ramon Vela, in listening to this inspiring episode as Tom shares his hard-earned lessons, the philosophy behind VMI Sports Nutrition, and his unwavering commitment to improving his customers' lives. 🎧

For more on VMI Sports Nutrition, visit: https://www.vmisports.com/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

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Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.