Player FM - Internet Radio Done Right
Checked 1+ y ago
تمت الإضافة منذ قبل six عام
المحتوى المقدم من The Stellar Effect. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Stellar Effect أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
المدونة الصوتية تستحق الاستماع
برعاية
T
The Agile Brand with Greg Kihlström®


1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ayanda Cuba: creative innovator and entrepreneur from eKhayalitsha.
Manage episode 230217948 series 2497124
المحتوى المقدم من The Stellar Effect. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Stellar Effect أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Our podcast release today features the inspiring Ayanda Cuba. He is a young creative entrepreneur who along with friend and business partner, Buntu Matole is making waves in Cape Town, South Africa. Hailing from eKhayalitsha, commonly known in South Africa as a ‘township’, they have got a seriously hot hybrid business model and they are impacting their community and beyond in a massive way. Sporting Code is their NPO and this is funded directly by their for-profit business, ABCD Concepts. About Brands Communities and Designs Concepts (ABCD) seeks to better understand how people live, how communities interact, and how business and brands interact with communities. They aim to create practical and innovative solutions for people to have better access to resources, live healthy lifestyles and be active, and also to create a platform for businesses and brands to better market themselves in their communities. Get in touch with at www.abcd-concepts.co.za. As always, we'd love to hear from you. Get in touch www.thestellareffect.com.
…
continue reading
6 حلقات
Manage episode 230217948 series 2497124
المحتوى المقدم من The Stellar Effect. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Stellar Effect أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Our podcast release today features the inspiring Ayanda Cuba. He is a young creative entrepreneur who along with friend and business partner, Buntu Matole is making waves in Cape Town, South Africa. Hailing from eKhayalitsha, commonly known in South Africa as a ‘township’, they have got a seriously hot hybrid business model and they are impacting their community and beyond in a massive way. Sporting Code is their NPO and this is funded directly by their for-profit business, ABCD Concepts. About Brands Communities and Designs Concepts (ABCD) seeks to better understand how people live, how communities interact, and how business and brands interact with communities. They aim to create practical and innovative solutions for people to have better access to resources, live healthy lifestyles and be active, and also to create a platform for businesses and brands to better market themselves in their communities. Get in touch with at www.abcd-concepts.co.za. As always, we'd love to hear from you. Get in touch www.thestellareffect.com.
…
continue reading
6 حلقات
Todos los episodios
×
1 Wajdi Abrahams: CEO of VKC and Mentor at the Raymond Ackerman Academy small business incubator 33:55
33:55
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب33:55
Our podcast release today features the inspirational Wajdi Abrahams. He is the CEO of VKC as well as a mentor at the Raymond Ackerman Academy small business incubator. When you squeeze him mentorship, entrepreneurship and the passion to see others thrive comes out in heaps. Wajdi has many years of experience with helping others develop their economical muscle and be contenders on the world stage. Never one to back down from a challenge he helps local entrepreneurs navigate the challenging global economy and ensure sustainability. "Everything I do in my life, what drives me is entrepreneurship" Get in touch with him at Email: wajdi@vkc.co.za and Mobile: 0828749873 As always, we'd love to hear from you. Get in touch www.thestellareffect.com…

1 Ayanda Cuba: creative innovator and entrepreneur from eKhayalitsha. 28:16
28:16
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب28:16
Our podcast release today features the inspiring Ayanda Cuba. He is a young creative entrepreneur who along with friend and business partner, Buntu Matole is making waves in Cape Town, South Africa. Hailing from eKhayalitsha, commonly known in South Africa as a ‘township’, they have got a seriously hot hybrid business model and they are impacting their community and beyond in a massive way. Sporting Code is their NPO and this is funded directly by their for-profit business, ABCD Concepts. About Brands Communities and Designs Concepts (ABCD) seeks to better understand how people live, how communities interact, and how business and brands interact with communities. They aim to create practical and innovative solutions for people to have better access to resources, live healthy lifestyles and be active, and also to create a platform for businesses and brands to better market themselves in their communities. Get in touch with at www.abcd-concepts.co.za. As always, we'd love to hear from you. Get in touch www.thestellareffect.com.…

1 Meet Webster Kushata. A man who is turning township retail on it's head 23:23
23:23
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب23:23
In today's podcast we interview the incredible entrepreneur, Webster Kushata. From Zimbabwe originally, he has been in South Africa for about 7 years and has grown a business from scratch (we're not even kidding...he started this business with R35 in his pocket). He owns Nzum Nzum group, a retail and distribution specialist focusing on providing excellent service to the township market. Webster was part of the Raymond Ackerman Academy of Entrepreneurial Development (RAA) 6 month programme from July to December 2016 and joined the the RAA's GESS programme, a small business incubator, in 2017. Webster is the epitome of hard work and has a 'can-do' attitude that leaves one wondering if there really are any problems in the world that he doesn't have a solution for. He has faced a number of personal and business challenges but really lives the Japanese maxim that if you get knocked down seven times, get up eight. He became a father for the first time last year amidst some huge business challenges. As Webster says, " there is never a perfect time for anything in business. Start with what you have. The harder you work, the luckier you become". For more information of the incredible work that the RAA does, check out their website www.ackermanacademy.co.za Get in touch with us at www.thestellareffect.com…

1 Rashieda Panday. A social entrepreneur dedicated to innovating within the disability sector. 20:38
20:38
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب20:38
Welcome to our podcast collaboration with the #RAAWESOME Raymond Ackerman Academy of Entrepreneurial Development. In our first podcast of 2018 we chat to Rashieda Panday. She is a social entrepreneur who is passionate about seeing more equality in the work place for people with disabilities. This has been a long personal journey for Rashieda as she grew up with a mother who is physically disabled and her dedication to see work spaces shift and be more accommodating of people with disability is in response to the very real challenges that they have faced as a family. She founded Mindshift Club in 2017 and has already done some incredible work in the sector as well as piloting an innovative programme that benefits both unemployed able bodied youth and people with disabilities called The Buddy Network. Take a listen to her story You can get in touch with Rashieda on Facebook or e-mail her at mindshiftclub@gmail.com. We'd love to hear of any other inspiring social entrepreneurs doing great things in the disability sector.…

1 Buhle Sithela is a creative entrepreneur bringing film to eKasi. 21:59
21:59
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب21:59
We had the privilege of meeting and chatting to the awesome social entrepreneur, Buhle Sithela. He is from Khayelitsha in Cape Town, South Africa and is also part of the 2017 Red Bull Amaphiko Academy cohort. His business model is simple: clean bins in Khayelitsha to finance his passion for bringing cinema to the township market. He's 22 years old and is already causing waves in his community and further afield. Here he shares his story and some of his learnings along the way. This man is going places. Keep watching. You can find Buhle on FaceBook: www.facebook.com/buhlenicholas.sithela…

1 Megan Kate Swan. Private chef, food blogger, lifestyle vlogger and serial creative 38:37
38:37
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب38:37
Megan Kate Swan. Private chef, food blogger, lifestyle vlogger and serial creative by The Stellar Effect
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.