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E48: Why Business Leaders Need to Be Patient With MarTech ROI
Manage episode 418506038 series 3555870
المحتوى المقدم من Ankur Gattani. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Ankur Gattani أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Over the years, retention strategies and perspectives on MarTech have undergone significant evolution. Initially, MarTech was often seen as a tool primarily for digital-first businesses. However, as the digital landscape has become increasingly integral to all industries, legacy businesses have begun to take MarTech more seriously.
- (00:53) - Customer Retention: A Decade of Evolution and Changing Mindsets
- (06:11) - MarTech: Bridging Old-School and New-Age Busines
- (13:43) - Decoding MarTech ROI: Addressing Concerns and Evaluation Strategies
- (21:01) - Leadership Perspectives on Unlocking Retention Success
- (29:24) - Talent Supply in Digital Transformation: Keyur's Insights
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