Purpose of the Axe

The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Say you're a prehistoric person, and someone gives you an axe, with no explanation. What would you do with it? What uses would you find for it. Would you figure out it's intended use on your own?
Listen in on this episode of the Spiro Podcast about: The Purpose of the Axe.

Show Notes

0:00-0:10 Sneak Peek

0:11-3:08 Intro

3:09-11:58 Educating clients on how to use your products can be everything

• You have a new product or technology (the axe), but are they using it correctly (for trees vs. for shaving their face)?
• The definition of a real estate agent is a problem-solver
• They want your products, so you have an opportunity- what are you going to do with that opportunity? Will they get the value of what they invested in?
• If they don’t understand how to use the product, they won’t order it again
• Your clients’ reality is your reality

11:59-22:14 Add value to their business to become part of their team

• Where in your business are you too clever? (Agents don’t know what an AHHA video is)
• Call the product what it is
• Name your business [City] Real Estate Photos - Great for SEO; Realtors search “Photos”
• They will ask you for help and you can offer them a service to do that
• Creating content that serves your clients makes you the source of information for them; they’ll come to you for help
• Serving them adds value to their business and makes you part of their marketing team
• They will stick with you and refer you
• It might be helpful to create short guides for each product to help them understand what they’ve ordered and how to use it

22:15-29:14 How to create a guide

• What do people do with the product?
• Loom is a great tool for making how-to videos
• Vimeo business offers the same tool for making tutorials
• Tango.us (not a dance site) is another screen-recording tool that allows you to create and modify tutorials, as well as blur parts of your screen (free with Tango branding on each video or $20/month)
• Do you have a knowledgebase on your website? Spiro uses ZohoDesk
• Scheduled webinars can help teach clients about how to use products
• Content creation takes time; you can save time by cutting longer content (like webinars) into shorter pieces

29:15-32:56 What has worked for you? Let us know in the comments!

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