المحتوى المقدم من Pepper Money. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Pepper Money أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Pepper Money. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Pepper Money أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This week on 'The Specialist', host Rob Barnard sits down with Stephanie Charman, Head of Strategic Relationships at PMS Mortgage Club. They cover everything from the importance of mental health and wellbeing in the industry, to how to support yourself, colleagues and customers. With practical tips and advice it's not to be missed. The content of this podcast is for UK based mortgage intermediaries.The opinions expressed in this podcast are personal to the presenter and guest and may not reflect the views of Pepper Money.
المحتوى المقدم من Pepper Money. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Pepper Money أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This week on 'The Specialist', host Rob Barnard sits down with Stephanie Charman, Head of Strategic Relationships at PMS Mortgage Club. They cover everything from the importance of mental health and wellbeing in the industry, to how to support yourself, colleagues and customers. With practical tips and advice it's not to be missed. The content of this podcast is for UK based mortgage intermediaries.The opinions expressed in this podcast are personal to the presenter and guest and may not reflect the views of Pepper Money.
Providing positive customer outcomes are integral whether you work for a lender, broker or technology provider. Neal shares his journey and the role OMS plays in simplifying and streamlining the mortgage and protection application process for brokers.
In this episode, Rob Barnard sits down with industry legend Robert Sinclair, who reflects on his remarkable career in the mortgage space. Rob Sinclair shares valuable lessons learned over the years, discusses the evolving landscape of the mortgage industry and offers a glimpse into what the next chapter holds for him.…
This episode explores how Kelly’s customers inspired her to pursue, and establish one of the industries most respected specialist broker firms. Kelly and Rob explore the mortgage market, options available to first-time buyers, and the important roles that both specialist lenders and shared ownership play.…
On this week's episode of The Specialist, Paul Broadhead, Head of Mortgages at the Building Society Association joins our host, Rob Barnard. Paul shares the early beginnings and community ethos behind the Building Society movement, how their offering has evolved over time to meet specialist needs, and his love of the beautiful game.…
In the first episode of Season Five, Rob Barnard catches up with Pam Brown, Owner of Pam Brown Mortgages. They discuss a range of topics, from how Pam got her start in mortgages to running a successful family business with her children in the industry, the importance of protection for broker's businesses, the growth of specialist lending from her perspective, and all things fundraising for Crohn's and Colitis charities, which is very close to her heart.…
In this special episode, The Specialist, Rob meets "The Professor" to discuss the findings of this year's Pepper Money Specialist Lending Study. They discussed the market and economy, utilising Professor Trevor Williams's expertise as an economist. Plus, he teases what we can expect in the months and years ahead. Is inflation under control? Is the cost of living crisis over? What will the Bank of England do with interest rates? Listen to this fantastic special edition to discover Trevor's thoughts.…
We hosted a live recording of The Specialist at Mortgage Adviser Event on 4th June 2024. Rob Barnard was joined by Andy Shields, Liz Syms, and Alex Hammond as they discussed the many plates being spun by business owners and brokers in order to remain competitive in today's market, as well as a look at how personal well-being is overlooked.…
Rob Barnard is joined by Pete Gwilliam, to discuss the importance of authenticity when telling your story, how to promote your personal brand effectively, and fostering the feeling of belonging.
Rob is joined by Matt Tristram who discusses navigating the secured loans market over the last couple of years, an overview on the simplicity of writing a second charge mortgage, whilst taking a deep dive into the sector and looking at and how a second charge solution can be there to solve your customers complex requirements.…
On Mental Health Awareness Week, Jason Berry candidly discusses his personal journey, what inspired him to found the Mortgage Industry Mental Health Charter, ways that we as an industry can support our peers and spot any signs, and how the impact of COVID-19 is still impacting so many.
Rob Barnard is joined by Emma Jones, Founder and MD of When the Bank Says No, to discuss the opportunities and advice to brokers for when the bank says no. They take a deep dive into the challenges faced by customers and the importance of empathy in the ever changing mortgage market. Emma discusses her own personal journey and mission to raise money for Epilepsy UK.…
Rob Barnard sits down with Ali Williams, Co-founder of creative agency, mark-making*, to discuss the importance of building a strong brand with a focus on broker and consumer behaviour, and how being meaningful and memorable is the key to success.
On this episode of the Specialist, Rob Barnard sits down with Kate Davies, Executive Director of IMLA, to discuss the inception and journey of the association, supporting new entrants into the sector as well as the 'new normal' of the Mortgage industry.
Jon and Lisa Stones sit down with Rob to discuss their journey in growing their business, Mortgage 1 st , the importance of the role of administrators, strong customer service and their top tips on identifying and scaling a business opportunity.
Rob Barnard and Jon Hall, Managing Director of Mortgages & Savings at OSB Group as they take a look at the year ahead after a challenging 12 months in the mortgage industry, the opportunities available for brokers and lenders and how they see the market moving and changing in the coming months.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.