Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Get to know some of Nashville's up and coming songwriters! We play some games, ask some questions and then get treated to a live acoustic performance! Join us on our Patreon to get these one-of-a-kind performances sent straight to you every month.https://www.patreon.com/thesongwritersroundtable
Get to know some of Nashville's up and coming songwriters! We play some games, ask some questions and then get treated to a live acoustic performance! Join us on our Patreon to get these one-of-a-kind performances sent straight to you every month.https://www.patreon.com/thesongwritersroundtable
This week we have the incredible Deidre Thornell! There's a lot of good moments in this one, but our favorite is when she tells us how she sang the National Anthem at Cowboys Stadium in front of 90,000 people! Naturally, we play a few games and she sings us some tunes along the way! iTunes - apple.co/2rjtjjc Patreon - patreon.com/thesongwritersroundtable…
This week we get to chat with our good friend, animal lover, and awesome singer Brandy Neelly! Also, because it is that time of year we take a few moments to play a game involving everyone's favorite treat: Girl Scout Cookies!
We're back! This week we have the uber-talented Wyatt Edmondson on the show who brings us his unique brand of music. We also talk the merits of lake living vs. beach life as well what happens when songs are written for one artist then get performed by another. Sign up for our Patreon and you'll get the acoustic performances of Wyatt's songs "September" and "Lover's Lake" along with the rest of this month's tunes! How great is that?! iTunes: apple.co/2rjtjjc Patreon: patreon.com/thesongwritersroundtable…
This week we've got our first Canadian! Sydney Matlock joins the podcast this week to talk food shows, going to Berklee and absolutely knocks one of our tougher games out of the park! Of course, listen in to hear live versions of two of her songs: Lucky Girl and I Do. Patreon subscribers get mp3's of these songs for free, so go ahead and sign up and we'll throw in ALL the songs from this month! Patreon: patreon.com/thesongwritersroundtable iTunes: apple.co/2rjtjjc…
This week we have Georgia country boy Matt Rogers on the pod! We find out that we have a lot in common with Matt, especially a love for food and travel. We chat with him a bit and then he plays two great songs for us: "Britches" and "The Richest Place on Earth" Don't forget, if you love the songs you hear on The Songwriter's Roundtable, join our Patreon and we'll send them to you every month! Instagram: apple.co/2rjtjjc Patreon: patreon.com/thesongwritersroundtable…
This week it's Sarah Derr on The Songwriter's Roundtable! We get to talk about how her little hometown has become a hangout for stars like Lady Gaga, the joys of marriage and of course wine...we talk a lot about wine. Oh yea, and she plays us a couple great tunes as well! iTunes: apple.co/2rjtjjc Patreon: patreon.com/thesongwritersroundtable…
We've got the one and only Jesse Taylor on this week! We talk about beards...a lot and also find out that Jesse doesn't know who Obi-Wan Kenobi is? Jesse also serenades us with one of our favorite songs of the podcast so far, More Than A Million Love Songs. Check it out! Instagram: apple.co/2rjtjjc Patreon: https://www.patreon.com/thesongwritersroundtable…
We've been wanting to do this one for awhile! This week we welcome in Andrew Manzardo, the man behind the Songwriter's Roundtable theme! Andrew is an awesome guy, amazing musician and believe it or not, martial arts master! We get to chat about all that stuff and more on this week's episode!
This week we welcome Jesse Sheppard to The Songwriter's Roundtable. You're in for a treat as we get to know Jesse, his music and what its like being a coffee barista for your day job. iTunes: apple.co/2rjtjjc Patreon: patreon.com/thesongwritersroundtable
This week we have the exceptionally talented Lena Stone on the show! She's had success as a writer with Kaylee Shore's "Fight Like A Girl" and just released her own single on Radio Disney! Plus, she's just a real cool person to hang with for a bit. Give it a listen! iTunes - apple.co/2rjtjjc Patreon - https://www.patreon.com/home…
It's Cousin Dave on this week's episode of The Songwriter's Roundtable! While he's not TECHNICALLY our cousin, Dave is still a pretty great guy. This week Austin and Kayla also give a few restaurant recommendations for those of you planning on visiting Nashville, since food is the most important part of any vacation.…
It's Episode 10 and we've got Ava Suppelsa! To celebrate hitting double-digits, we brought in this talented singer and songwriter to tell us about her journey and play us a few great songs. We also may have done a game about food without knowing she's a vegetarian...whoops.
This week we've got Nick DeLeo in the house!! Nick's a great guy and an amazing songwriter and artist. Listen in as he talks a little bit about his interesting side job and, as always, we play a few games. Love the pod? Support us on Patreon! www.petreon.com/thesongwritersroundtable
We've got Jonathan Dean in this week! This guy is awesome, a lot of fun to talk to and a killer songwriter on top of that. We got two new games coming at you this week, a little By The Numbers and a new personal favorite of Austin's: The Musical Thunderdome!!
This week we have songwriter/drummer/all around great guy Andrew Beason! This is a fun one as we get to talk to Andrew about music, play a game of Name 5 and see if he remembers his first...well first lots of things.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.