Nelly - Sneaker Collabs and After Parties

The Sole Chronicles

In this episode, our hosts discuss projects with Nelly while working at Nike which included a sneaker design project of an Air Max 2 (Charles Barkley), supporting Nelly’s stadium tour and contributing towards the production of a giant Air Force 1 and producing Nelly’s 2003 star studded AMA After-Party.

Nekeda makes sense of Muhammida’s conviction to produce the After-Party event to mark the launch of Nike Shox despite budget constraints and internal brand conflict.

Nelly was responsible for the explosive popularity of the Air Force 1 shoe beyond the East Coast with the release of his song by the same name and designed an Air Max CB called the Air Derrty with the sales benefiting his charity to support and bring awareness to leukemia.

This episode highlights the hosts close relationships with some of the biggest names in music and the challenges of being a creative marketer in the throws of corporate America and standing your ground in the face of adversity.

The Sole Chronicles podcast is hosted by Nekeda Newell-Hall and Muhamiida El Muhajir and highlights life + times navigating the sneaker industry, Hollywood and corporate America.