Setting The Standard in Being Cool | How Igloo brings Pop Culture to the Very Hot Cooler Space

The Social Standard Podcast

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3+ y ago 41:04

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Join us this week as host Jess Phillips, CEO of The Social Standard, speaks with Brian Garofalow, Chief Marketing Officer of Igloo Products Corp.

Learn how a 47-year-old company with deep roots, utilizes social media to thrive! Many new companies have entered the cooler space in recent years. Hear how Igloo uses creativity, vision, and collaboration to stand in a league of its own! This episode delivers far more than surface information about the company as Brian describes what it takes to stay competitive, survive, and thrive!

Hear about Igloo’s amazing and very cool “COOLaborations”. Igloo has partnered with artists, charitable organizations, and internationally loved and cult-favorite brands to bring you fun Playmates, soft coolers, and drinkware featuring custom artwork and graphics! Some of Igloo’s most notable COOLaborations include:

Disney
Grateful Dead
Star Wars
The Beatles
Hello Kitty
Barefoot Wines

We also hear about how Igloo is revamping the cooler space with FUNdamentals™ Cooler Bags. Igloo’s FUNdamentals collection has freshened up the typical cooler bag with creative designs featuring seven wearable styles! From a hip pack and sling to a cinch bag, modern prints, vibrant color blocking, and a REPREVE® recycled exterior.

History of Igloo:

Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.

As we approach our next century, Igloo is 1200 employees strong. We are proud to call—a 1.8 million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at hundreds of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.

And through it all, we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create, and make it easier for you to get out, work hard and play even harder.

https://www.igloocoolers.com/

For more on Brian Garofalow, check out his Linkedin

Igloo Coolers on social:

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version.

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