LinkedIn Marketing: Tips for Success with Louise Brogan

The Social Media Takeaway - Louise McDonnell

LinkedIn is a powerful tool for professional and business growth, but where do you start, and how can you use it without getting overwhelmed?

In this week's episode of the Social Media Takeaway, I’m excited to welcome Louise Brogan, an international speaker, writer, and the host of the "LinkedIn with Louise" podcast. Louise has over ten years of experience supporting small businesses who want to use social media, specifically LinkedIn, for business growth. In our conversation, we discuss practical tips for optimising your LinkedIn profile, the advantages of using LinkedIn Live to engage your audience, and strategies for crafting content that drives business results. We also delve into the latest developments on LinkedIn and what they mean for users like you! Whether you're looking to improve your LinkedIn strategy or just starting out, this episode is packed with actionable advice to help you make the most of this powerful platform.

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1. Introduction and Welcome (00:00:00)

2. Guest Introduction: Louise Brogan (00:01:19)

3. Louise Brogan's Journey with LinkedIn (00:02:14)

4. The Impact of COVID-19 on LinkedIn (00:05:03)

5. Strategic Use of LinkedIn (00:07:16)

6. Favorite LinkedIn Features (00:14:41)

7. LinkedIn Ads and Business Strategy (00:25:10)

8. Future Predictions for LinkedIn (00:28:06)

9. Final Advice and Conclusion (00:29:28)