[PLAYBOOK] Learning to Say No: The Key to Sustainable Growth (Jorrel Patterson)

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In the podcast episode featuring Jorrel Patterson, CEO of Demand Construction, he shares both personal and professional insights that highlight his unique journey and the principles driving his company. Jorrel begins by discussing his transformative experience hiking the Pacific Crest Trail, which taught him the value of self-reflection and patience. This experience helped him develop a long-term approach to understanding people's motivations, which he applies to business, particularly in fostering lasting relationships and emphasizing quality over quick wins.
Jorrel explains the founding philosophy behind Demand Construction, emphasizing the importance of prioritizing construction quality over other business aspects like sales and marketing. By focusing on quality, Demand Construction distinguished itself in a crowded industry, especially in solar installation. Jorrel also discusses the critical lesson of learning to say "no," which helped the company maintain its standards and avoid being spread too thin across less valuable opportunities. This focus on quality and the right team has been crucial in navigating industry challenges.
The conversation further delves into how Demand Construction differentiates itself from competitors by maintaining a construction-first approach rather than being driven by sales and marketing. Jorrel highlights the importance of customer experience, particularly for homeowners, and how it drives the company's operational strategies. He also touches on the broader industry trend of contractors needing to build direct and strong relationships with customers, a necessity for long-term success in home improvement. The discussion wraps up with Jorrel sharing personal advice on life, encouraging a mindset of starting, trying, and asking as essential steps toward success.
To get in touch with Jorrel:
- Website
- Instagram
- LinkedIn

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