Episode 317 - Rufus, AI Search, and the New Playbook for Amazon Growth with Noah Wickham

The Smartest Amazon Seller

Scott and Noah unpacks agency growth that actually moves the needle for Amazon sellers.

They tackle conference takeaways, real playbooks for managing hundreds of brands, and how “unreasonable hospitality” builds sticky B2B relationships. You will hear how top teams stay resilient, communicate proactively, and keep speed and flexibility at the center of every client touchpoint.

Also learn how AI is reshaping product discovery on Amazon, from ChatGPT workflows to Rufus and what that means for ranking, conversion, and revenue.

Instead of chasing vanity metrics, Scott and Noah show how to optimize for sales and profitability first, with SEO as a supporting lever.

If you run an Amazon agency or lead an in-house marketplace team, this episode is your roadmap to faster growth, smarter tools, and happier clients.

Episode Notes:

00:50 - Noah Wickham Introduction
02:25 - E-commerce Beginnings and Favorites
04:20 - Joining My Amazon Guy
05:24 - Leadership Journey with Steven Pope
09:55 - What Amazon Sellers Value
11:00 - The Four Pillars of Amazon Success
11:59 - Amazon Accelerate
13:35 - Amazon’s AI Strategy and New Tools
15:45 - Building an AI Tool for Amazon Sellers
19:17 - Adapting to AI Search Behavior
20:25 - The Rise and Adoption of Rufus
21:55 - Golden Seller Awards
24:06 - Managing Hundreds of Seller Accounts
27:10 - The Importance of Speed and Execution
28:20 - Unreasonable Hospitality in B2B Contexts
29:10 - Fast Onboarding and Proactive Communication
31:04 - Business Growth, Innovation, and Culture

Sellers United 2025

Related Post: Top 10 Creator Brands on Amazon in 2025

How to Reach Noah:
LinkedIn: linkedin.com/in/noahwickham/

Scott’s Links:
LinkedIn: linkedin.com/in/scott-needham-a8b39813
X: @itsScottNeedham
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
Newsletter: https://www.smartscout.com/newsletter-sign-up
Blog: https://www.smartscout.com/blog