Caroline Laurenson From Engineer to Entrepreneur

The Smart Life

Summary

Caroline Laurenson, founder of TL Tech Smart Home Solution and Kind Space, shares her journey of starting a family business and creating a wellbeing Alexa voice app. She discusses the inspiration behind her business, the challenges she faced, and the benefits of running a family business. Caroline also talks about the process of creating her first voice app and the importance of user feedback. She shares her advice for fellow founders and recommends the book 'Playing Big' by Tara Mohr. Caroline's favorite inspirational quote is 'Every cloud has a silver lining.'

Takeaways

Starting a business can stem from a personal passion or a solution to a problem.

Transferable skills from previous careers can be valuable in entrepreneurship.

Building a personal brand and sharing your journey can create connections and opportunities.

Facing fear and taking risks can lead to personal and professional growth.

User feedback is crucial for improving products and services.

Every cloud has a silver lining - finding the positives in negative situations can lead to growth and resilience.

Chapters

00:00 Introduction and Series Overview

01:55 Caroline's Journey and Inspiration for TL Tech Smart Home Solution

07:38 Creating the Wellbeing Alexa Voice App: Kind Space

10:09 Challenges and Process of Creating the Voice App

14:04 Transitioning from a Career in Engineering to Entrepreneurship

17:29 The Impact and Rewards of Running a Family Business

21:13 Balancing Motherhood and Business Ownership

23:32 Financial Considerations and Advice for Entrepreneurs

27:06 Writing a Book and Future Plans

31:47 Pass It Along Questions: Advice, Book Recommendation, and Inspirational Quote

37:12 Conclusion