))
Rebranding ripples- how rebranding can cause a stir
Manage episode 404955647 series 2682488
المحتوى المقدم من Rhea Freeman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rhea Freeman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Have you see the rebranding of Tate and Lyle? It's transformed its logo from a dead lion being circled by a number of bees to something a lot more modern... but you might be surprised to know which part of the process caused a stir.
Was it the old logo depicting a dead lion? (I didn't notice either!) Or that people thought the logo change was a win for the 'woke' brigade?! I read similar headlines more than once and was more than a little dumbfounded. Today, I chat about why people rebrand, why rebrands are hard, and how- just maybe- we need to cut brands a little bit of slack? Enjoy!
370 حلقات
مشاركة
