From SEO to AI: Training Chatbots to Recommend Your Brand with Andy Crestodina

The Simple and Smart SEO Show

In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Andy Crestodina, co-founder of Orbit Media, to explore SEO, AI, and content marketing.

Andy shares his insights on how search behavior is shifting, the importance of training AI to recognize and recommend your brand.

🔑 Key Takeaways:

• AI Search vs. Traditional Search: Traditional search finds options, while AI delivers recommendations—understanding this is key to visibility and conversions.
• Prompt Reverse Engineering: Tailor your content to include job titles, outcomes, and proof points to train AI systems like ChatGPT to recommend your brand.
• The Right Use of Video: Avoid using YouTube on money pages; instead, use native or pro players to reduce distractions and increase conversions.
• Influencer Collaboration: Use content creation as a networking tool—quotes, features, and joint content can build relationships and grow visibility.

📌 Episode Highlights:

• “Video testimonials and product reviews are the atomic bomb of marketing.”
• "Use content to build relationships, not just rankings."

🎯 Listener Action Items:

1. Audit Your Content for AI Readiness: Check if your service or product pages include context-rich keywords like job titles, outcomes, and proof points.
2. Compare Yourself in ChatGPT: Ask GPT how your brand stacks up against competitors and use the gaps it reveals to refine your messaging.
3. Capture UGC: Identify and reuse TikTok or Instagram content from real users of your product—this is gold for conversions.

Connect with Andy:

Linkedin

Orbi

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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فصول

1. Introduction and Guest Welcome (00:00:00)

2. Meeting Andy Cress and His Marketing Journey (00:01:04)

3. From Teaching to Marketing (00:01:30)

4. Founding Orbit Media (00:02:25)

5. Early Challenges and Learning SEO (00:03:57)

6. Pricing and Packaging Strategies (00:04:57)

7. The Importance of Teaching in Marketing (00:05:52)

8. AI and SEO: A New Paradigm (00:06:03)

9. Training AI to Recommend Your Brand (00:07:20)

10. Optimizing Content for AI and SEO (00:08:35)

11. Video Content Strategies for E-commerce (00:13:44)

12. Leveraging User-Generated Content (00:18:14)

13. Networking and Influencer Marketing (00:20:54)

14. Conclusion and Final Thoughts (00:22:41)