Episode 17: Controlling the Narrative

The Sicario Effect

Happy New Year! We’re back! Popeye continues to make news. This time by tweeting his support to an ultra right-wing group in Spain. Any remaining speculation about his possible return to jail seems to have completely faded away. Following Popeye the last six months has proven one thing: The real currency in Colombia, is the narrative. And Popeye is engaged in all out combat to own and control it. Daniel Urrea is committed to creating a sustainable future. He is an advisor to a Medellin city councilman and a professor at the University of Antioquia. Lucky for us, he was also there when we interviewed Popeye. Daniel provides us with some insight into the fight over the narrative. Visit our website www.thesicarioeffect.com