The Shift Podcast on Digital Key Account Management with Jennifer Smith Byers, VP Client Services at TaskUs

The Shift - A DemandFarm Original on Digital Key Account Management

The world is more dynamic now than ever before, and no one knows this better than sales teams. The shift to digital selling has already happened, and having the right tools for that is key.
In the third episode of The Shift Podcast on Digital Key Account Management, Jennifer Smith Byers, VP Client Services at TaskUs and Karthik Nagendra, Chief Marketing Officer at DemandFarm delve into TaskUs' transition journey to digital Key Account Management.
Jennifer shared some true gems from TaskUs' transformational digital Key Account Management(KAM) journey 🤯
💡 Shifting to the Digital Way of KAM is just inevitable
💡 In this dynamic world, plans change. Keep Account Planning agile, not an annual process
💡 Leadership buy-in and advocacy is important to propel the initiative a long way
💡 Lay the right foundations while embarking on the journey of Digital Key Account management
💡 Choose a Digital Key Account Management Technology that has a team ready to support you throughout this journey

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