Why Most Realtors Fail at SEO (And How to Fix It) 🏡 | Matt McGee on Building Real Authority

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

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2M ago 59:40

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https://page2pod.com - We sit down with Matt McGee, founder of the SEO Savvy Agent, to unpack why most real estate agents struggle with SEO, and what to do about it. From earning organic leads to dealing with IDX duplicate content, Matt shares decades of experience from journalism, in-house SEO, and working alongside major digital platforms.

This episode is essential for any real estate pro ready to ditch paid leads and build a long-term, sustainable SEO strategy that actually works.

🎧 Whether you're a realtor trying to scale your business or a marketer navigating AI disruptions, this episode is packed with timeless and tactical wisdom.

🏘️ In This Episode
• Why short-term real estate marketing fails
• Matt’s career shift from media to real estate SEO
• The real reason most agents resist SEO and how to overcome it
• How IDX listings create massive duplicate content issues
• Why Google trusts brands with branded search volume
• Using E-E-A-T principles to create standout real estate content
• The reality of AI in real estate search (it’s not there yet!)
• A powerful story about career transitions, personal loss, and resilience
• How Matt helped his wife become the top agent in her region
• Practical KPI tips every agent should track today

This episode is your blueprint for building digital authority in an industry that resists change. 🎯

✅ Enjoyed Matt’s take on long-term real estate SEO? Hit Subscribe so you never miss another expert-packed episode.

💬 Have you tried moving away from paid leads in your real estate business? Drop a comment below and share your experience!

🧰 Key Resources & Tools Mentioned

• Matt McGee on LinkedIn
• The SEO Savvy Agent Official Site
• Cari McGee Real Estate Team
• Sierra Interactive Real Estate CMS Platform
• Search Engine Land
• Ask the Realtor Content Series