🚨 The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishing

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

المحتوى المقدم من Jon Clark and Joe DeVita. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jon Clark and Joe DeVita أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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https://page2pod.com - In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution.

John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility.

He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to survive—and thrive—in this rapidly evolving ecosystem.

Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms.

🐍 In This Episode

Why Google Discover now drives 65–70% of news traffic—surpassing search
How AI Overviews & LLMs answer queries before users even click headlines
The rise of entity & category optimization over legacy keyword targeting
Data-backed tactics for refreshing evergreen content & choosing which URLs to consolidate
Smart paywall strategies: teaser experiences, email-gate funnels & dynamic messaging
Building newsletters, apps & tokenized models to future-proof publisher revenue
A preview of NESS Conference 2025—meet the industry’s top AI & news experts

This is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.

📎 Mentioned Links & Resources: