🚀 Kevin Indig on SEO Testing, Zero-Based Strategy & Scaling SEO at Shopify | Episode #72

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

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4+ y ago 1:31:23

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In Episode 72 of the Page 2 Podcast, we sit down with Kevin Indig, Director of SEO at Shopify and host of the TechBound podcast. From building gaming websites as a teen to leading SEO at companies like Atlassian, G2, and now Shopify, Kevin's career is a blueprint for modern SEO leadership.

In this episode, he introduces his concept of "Zero-Based SEO," a mindset shift that encourages testing everything from scratch—title tags to templates—to drive scalable, data-backed growth. We also explore the evolution of SEO careers, agency vs. in-house life, and building SEO experimentation frameworks that actually get things done.

🧪 In this episode:
• Kevin’s journey from gamer kid in Germany to SEO leader at Shopify
• Lessons learned from Atlassian, G2, and DailyMotion
• What "Zero-Based SEO" really means—and why it matters now
• Testing frameworks and tools for SEO experimentation
• Why robust testing is essential for modern enterprise SEO
• The challenges of implementation and developer collaboration
• How to scale SEO across large teams and product orgs
• Podcasting vs. writing: how Kevin creates content at scale
• How to fight burnout, prioritize your time, and build systems
• The future of data-driven SEO and what SEOs can learn from medicine

This episode is packed with career insights, innovative thinking, and tactical SEO approaches for growth-stage and enterprise teams alike.

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