Optimizing Brand SERPs & Knowledge Panels with Jason Barnard (The Brand SERP Guy) | Episode #63

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

Episode 63 of the Page 2 Podcast features Jason Barnard, known globally as "The Brand SERP Guy" and founder of Kalicube. In this captivating discussion, Jason shares his extraordinary journey—from punk-rock bassist and blue cartoon dog to pioneering expert in Brand SERP optimization and knowledge panel management.

He explains the importance of controlling what Google shows about your brand, how to establish trust through optimized brand SERPs, and practical strategies for mastering Google's knowledge graph. This insightful conversation also touches on personal branding, entrepreneurship, and Jason’s colorful experiences in digital marketing.

🧩 In this episode:
• Jason’s unique transition from punk rocker to SEO expert
• Insights into controlling and optimizing your brand’s Google results
• Practical tips for managing and improving knowledge panels
• The importance of schema and structured data for SEO success
• How Jason leveraged personal branding to transform his career
• Key lessons from building Kalicube and growing an SEO-focused company
• Personal anecdotes about living and running a business in Mauritius
• Jason’s compelling background as a cartoon blue dog in children's entertainment
• Why empathy and trust are critical in digital marketing and brand building

Jason’s stories and expertise provide invaluable lessons for marketers, business owners, and SEOs looking to optimize their brand visibility online.

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