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المحتوى المقدم من Matt Bird and James Kennedy, Matt Bird, and James Kennedy. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Matt Bird and James Kennedy, Matt Bird, and James Kennedy أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Secrets of Story: A Screenwriting & Novel Writing Podcast
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المحتوى المقدم من Matt Bird and James Kennedy, Matt Bird, and James Kennedy. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Matt Bird and James Kennedy, Matt Bird, and James Kennedy أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Matt Bird (author of "The Secrets of Story: Innovative Tools for Perfecting Your Fiction and Captivating Readers") and James Kennedy (author of the novel "The Order of Odd-Fish") have raucous debates about the craft of novel writing, screenwriting, storytelling (and anything else they want to fight about!) Through their discussion you will learn how to be a better storyteller.
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52 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 3258513
المحتوى المقدم من Matt Bird and James Kennedy, Matt Bird, and James Kennedy. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Matt Bird and James Kennedy, Matt Bird, and James Kennedy أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Matt Bird (author of "The Secrets of Story: Innovative Tools for Perfecting Your Fiction and Captivating Readers") and James Kennedy (author of the novel "The Order of Odd-Fish") have raucous debates about the craft of novel writing, screenwriting, storytelling (and anything else they want to fight about!) Through their discussion you will learn how to be a better storyteller.
…
continue reading
52 حلقات
Semua episod
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The Secrets of Story: A Screenwriting & Novel Writing Podcast
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1 Live Show: Capturing the Nature of Children with Betsy Bird 45:44
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Recorded Live at The Book Stall in Winnetka, IL, hosted by the Society of Children's Book Writers and Illustrators, James and Matt welcome the legendary Betsy Bird to tackle a topic all three know something about: Capturing the Voices of Children in Your Writing. Matt argues that novels that feature truly authentic kids are by definition not children's books, and James and Betsy debate him on that.…
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The Secrets of Story: A Screenwriting & Novel Writing Podcast
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1 Episode 47: The Heroine's Labyrinth with Douglas A. Burton 1:26:30
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Matt and James welcome author Douglas A. Burton to discuss his new book The Heroine's Labyrinth! Matt blurbed it and said "The Heroine's Labyrinth is filled with profound and unique observations on the topic of story structure, no matter what the gender of your protagonist. Burton closely analyzes a wide breadth of stories and proves his thesis that Joseph Campbell missed half the story." James agrees and we dive into some of Douglas's many interesting new archetypes!…
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1 Organizing Chaos with Sophie Beal and Gary Dalkin 59:28
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Sophie Beal and Gary Dalkin return to discuss novelists' relationship with editors, whether freelance or at a publisher. All four of us have been on one side of that divide or another, and most of us more than one, and we have a grand old time discussing it.
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The Secrets of Story: A Screenwriting & Novel Writing Podcast
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1 Episode 45: Specific vs. Generic (Or is it Factual vs. Archetypal?) 1:11:25
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It's always good to load up your story with specifics, right? Not so fast! James talks about his decision to leave some information out of his new novel Bride of the Tornado, and Matt quibbles.
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1 Episode 44: Putting the Secrets of Story Into Action with Torrey Maldonado 1:24:54
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Matt and James welcome acclaimed novelist Torrey Maldonado to talk about how he's put Matt's advice into action for his books for young people (much to James's chagrin)
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1 Writing Every Day with Brock Swinson 1:07:25
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Matt and James are joined by author Brock Swinson and discuss his new book of writing advice Ink by the Barrel. All three of us agree that writers must write every day and then sheepishly admit that we don't actually do that.
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1 Episode 43: Mackendrick's Rules, the Epic Conclusion 52:57
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Alexander Mackendrick summed up the wisdom that film schools (and MFA programs in general) hand down to writers. Is it helpful or poisonous? In this episode, Matt and James finish examining and questioning his 41 rules.
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The Secrets of Story: A Screenwriting & Novel Writing Podcast
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Matt and James once again use the rules of Alexander Mackendrick as a springboard to talk about what makes for a good story. Bonus: Matt posits his theory of what's in the case in Pulp Fiction and completely convinces James!
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The great filmmaker Alexander Mackendrick famously passed along 41 rules of writing advice and now Matt and James are going to evaluate them all in a three-part epic!
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James and Matt discuss their checkered history of getting agents/managers, failing to hold onto them, and getting new ones, with lots of tips for the unagented! Check out lots of supplemental materials on SecretsOfStory.com.
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Can a computer do our jobs? Matt puts it the test and James scoffs, as is his wont.
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The long-awaited return! James and Matt reunite to discuss Matthew Salesses' book Craft in the Real World. Matt is worried about offending anyone and James is less so!
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1 Episode 36: Save the Cat with Sophie Beal and Gary Dalkin 55:56
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Special guests Sophie Beal and Gary Dalkin join us to debate the merits of the most infamous writing guide of all, Blake Snyder's Save the Cat
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1 Episode 35: Co-Authoring and Transgression with Keir Graff and Linda Joffe Hull 1:19:29
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A whopping two guests join us to discuss the feat of co-authoring three thrillers as "Linda Keir", including "The Swing of Things", which leads to a discussion of whether or not transgression need always be punished in American literature.
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1 Episode 34: Building Character Voice 1:19:58
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James and Matt discuss Metaphor Families, Default Personality Traits, and Default Argument Tactics. James quotes great wisdom forgetting that he's quoting Matt, and Matt heaps praise on James's new book-- It's a kumbaya love fest!
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.