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المحتوى المقدم من Tom Powell. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tom Powell أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ep 249: My election predictions, the horrendous MSG rally, ballot boxes attacked, GOP fascism, millions already voted, Bannon released, and my NFL picks.
Manage episode 448026721 series 2111268
المحتوى المقدم من Tom Powell. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tom Powell أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Ep 249: My election predictions, the horrendous MSG rally, ballot boxes attacked, GOP fascism, millions already voted, Bannon released, and my NFL picks.
256 حلقات
Manage episode 448026721 series 2111268
المحتوى المقدم من Tom Powell. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tom Powell أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Ep 249: My election predictions, the horrendous MSG rally, ballot boxes attacked, GOP fascism, millions already voted, Bannon released, and my NFL picks.
256 حلقات
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×![Artwork](/static/images/128pixel.png)
1 Ep 255: Trump tries to alter the constitution, Biden in Trump's sights, domestic terrorists pardoned, Elon's Nazi salute, how dare Trump be asked to be Christian, no more WHO for the US, & NFL picks 58:20
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Ep 255: Trump tries to alter the constitution, Biden in Trump's sights, domestic terrorists pardoned, Elon's Nazi salute, how dare Trump be asked to be Christian, no more WHO for the US, & NFL picks
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1 Ep 254: The TikTok ban, Trump's upcoming inauguration, Congress is no longer independent, the horrible cabinet picks, Trump seeks expansion, a 34X convicted felon sentenced, one big bill, & NFL picks 46:01
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Ep 254: The TikTok ban, Trump's upcoming inauguration, Congress is no longer independent, the horrible cabinet picks, Trump seeks expansion, a 34X convicted felon sentenced, one big bill, & NFL pick
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1 Ep 253: The UHC CEO murder, Joe pardons Hunter, Herr Trump looks to consolidate North America, French government collapses, martial law in South Korea, Candace Owens banned, and my NFL picks. 55:17
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Ep 253: The UHC CEO murder, Joe pardons Hunter, Herr Trump looks to consolidate North America, French government collapses, martial law in South Korea, Candace Owens banned, and my NFL picks
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1 Ep 252: The far-left's bs purity tests, Gaetz is finished, Trump's unqualified cabinet picks, deploying the military on US soil, recess appointments, Pokemon Go, and my NFL picks. 51:56
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Ep 252: The far-left's bs purity tests, Gaetz is finished, Trump's unqualified cabinet picks, deploying the military on US soil, recess appointments, Pokemon Go, and my NFL picks.
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1 Ep 251: Trump's cabinet picks, Trump's new agency, Thune replaces Mitch, Oil execs bark back, tariff prep, "how to change my vote", The Onion own InfoWars, & NFL picks. 1:11:58
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Ep 251: Trump's cabinet picks, Trump's new agency, Thune replaces Mitch, Oil execs bark back, tariff prep, "how to change my vote", The Onion own InfoWars, & NFL picks.
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1 Ep 250: My 2024 Presidential election recap, and a discussion about what happens next. 1:13:13
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Ep 250: My 2024 Presidential election recap, and a discussion about what happens next.
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1 Ep 249: My election predictions, the horrendous MSG rally, ballot boxes attacked, GOP fascism, millions already voted, Bannon released, and my NFL picks. 53:56
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Ep 249: My election predictions, the horrendous MSG rally, ballot boxes attacked, GOP fascism, millions already voted, Bannon released, and my NFL picks.
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1 Ep 248: Gen Kelly drops the bomb, another Trump accuser, AC as AG, DOJ & Elon, Donnie the McD's clown, broken promises, Rudy is toast, accountability finally, & my NFL picks. 1:23:09
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Ep 248: Gen Kelly drops the bomb, another Trump accuser, AC as AG, DOJ & Elon, Donnie the McD's clown, broken promises, Rudy is toast, accountability finally, & my NFL picks.
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1 Ep 247: The enemy within, a Stormy election season again, Trump backs our yet again, FEMA misinformation, DeSantis debris presser, and my NFL picks. 42:54
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Ep 247: The enemy within, a Stormy election season again, Trump backs our yet again, FEMA misinformation, DeSantis debris presser, and my NFL picks.
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1 Ep 246: Hurricane Helene & the MAGA conspiracies, Tina Peters sentenced, Jack Smith's new filings, Melania is pro-choice, VP debate, port strike, Iran & Israel, Carter is 100, & NFL picks 1:04:11
1:04:11
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Ep 246: Hurricane Helene & the MAGA conspiracies, Tina Peters sentenced, Jack Smith's new filings, Melania is pro-choice, VP debate, port strike, Iran & Israel, Carter is 100, & NFL picks
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1 Ep 245: Political pollster Will Westmoreland joins the show to break down the state of the race with 39 days to go. 1:32:36
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Ep 245: Political pollster Will Westmoreland joins the show to break down the state of the race with 39 days to go
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1 Ep 244: NC may go blue, the GOP lies about IVF, Looney Loomer, Gaetz back in the news, pager attack, pipeline explosion, & my NFL picks. 1:15:25
1:15:25
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Ep 244: NC may go blue, the GOP lies about IVF, Looney Loomer, Gaetz back in the news, pager attack, pipeline explosion, & my NFL picks.
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1 Ep 243: Check your registration, debate recap, sentencing delayed, abortion ban overturned, pets are not being eaten, inflation down, RIP Dart Vader, my NFL picks. 1:01:33
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Ep 243: Check your registration, debate recap, sentencing delayed, abortion ban overturned, pets are not being eaten, inflation down, RIP Dart Vader, my NFL picks.
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1 Ep 242: MAGA's Russian propaganda, Trump's wild claims, interfering w/ elections, Vance & daycare, another school shooting, Venezuelans, check fraud, and week 1 NFL picks. 58:56
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Ep 242: MAGA's Russian propaganda, Trump's wild claims, interfering w/ elections, Vance & daycare, another school shooting, Venezuelans, check fraud, and week 1 NFL picks.
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1 Ep 241: New indictments drop, Trump scrambles to salvage his image w/ women voters, the Arlington disgrace, former Republicans pen letter, Kroger admits to price gouging, & my NFL predictions. 54:55
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Ep 241: New indictments drop, Trump scrambles to salvage his image w/ women voters, the Arlington disgrace, former Republicans pen letter, Kroger admits to price gouging, & my NFL predictions.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.