Finding Authenticity in Social Media & Business Growth with Dawn Ferguson of Sneakers and Kale

The Second Degree with Emily Merrell

In this episode of The Second Degree with Emily Merrell, we dive into the world of social media with Dawn Ferguson, founder and CEO of Sneakers and Kale. Dawn shares her inspiring journey from burnout in the corporate fashion world to building her own social media agency focused on authenticity and helping purpose-driven brands grow. Tune in to hear her tips on finding your voice, creating sustainable social media strategies, and making marketing work for you—without the overwhelm!

What You'll Learn:

• How Dawn transitioned from a fast-paced corporate life to building her own business
• The meaning behind "Sneakers and Kale" and finding authenticity in work and life
• Strategies for making social media feel more aligned and enjoyable
• How to create content that resonates without burning out
• Building consistency and systems that support long-term business growth
• The power of being yourself in marketing and content creation
• Why social media can still work for you, even if you hate it

To learn more about Dawn Ferguson check out her website SneakersandKale out on instagram at sneakersandkale.

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