The Golf Episode: What British Open Qualifying Taught Me About B2B Sales

The Salescadence Podcast

If you think sales is difficult, try golf!
If you think golf is hard, try being a golf caddie!
In this episode, I share 8 pieces of valuable advice gleaned from caddying in the British Seniors Open Qualifiers in Scotland and how each of these pearls of wisdom are totally relevant to the profession of sales:

1. The role is to serve others
2. Preparation is your friend
3. Be timely
4. Be self-aware
5. Know your golfer
6. Know when to shut up
7. Be one step ahead
8. Mitigate risk

If this episode doesn’t get you interested in the ‘hardest game in the world’ or at least, help you be better at sales, I’ll eat my hat!
Connect with Alan:
LinkedIn: https://www.linkedin.com/in/alan-henry-00697713/
Website: https://esbroadcast.com/
Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps that will help convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
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