Welcome to "The Sales Catalyst: Foundations of Selling Podcast," hosted by Ari Barmapov and Zac Blakely. Join Ari and Zac as they dive into the fundamental principles and strategies that ignite sales success. From establishing effective go-to-market strategies to crafting compelling value propositions, this podcast leaves no stone unturned. Gain valuable insights from industry experts and top-performing sales professionals as they share their wisdom and experiences. Tune in to fuel your sales potential and build a solid foundation for sales excellence.