Podcasters Get You to Love them with This Trick - Parasocial Relationships Explained

The Ryan Sullivan Show

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One of the biggest advantages that having a podcast (or even video content) brings is it's ability to build "parasocial relationships".

Similar to the affection you may feel for Brad Pitt, Jennifer Lawrence or Pedro Pascal -- this ability to get close to your audience *without even being there* is the main value-add that I'm exploring in this episode.

As usual, I'm keeping this short and sweet - so at least tune in to get a better understanding of this dynamic and how it can save you time and effort - if you have an personal brand or an online business.

🔎 Navigate Here:

(0:00) - Teaser

(0:59) - Introduction to “parasocial relationships”

(2:20) - This is what makes people buy

(3:03) - Find your opinions

(3:58) - If you’re already creating content…

(6:12) - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

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