Altra, with Andy Norman

The Run4It Podcast

In this week's episode Chris and Finlay are joined by Andy Norman, UK sales manager for American footwear brand, Altra - whose shoes are known for their unique foot-shaped toe boxes.
Andy talks us through Altra's humble beginnings of doctoring shoes in a toaster oven to the rapidly expanding global footwear brand they've become. He also discusses the key points of difference Altra offer, as well as his own history with the brand, and how their shoes have improved his running.
Less pertinently (but very interestingly), Chris and Finlay discuss the results of this year's Man v Horse race and tee up a potential future outing.
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