Maximizing Talent and Account Practices to Strengthen Client Relationships with Nina Steinberg-Scherr

The Rum And Co Podcast

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تمت الإضافة منذ thirty أسبوع

المحتوى المقدم من Rum Ekhtiar. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rum Ekhtiar أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

American Criminal

1
The Menendez Brothers | Five-Year Plan | 1 43:56

منذ 1 year43:56

التشغيل لاحقا

قوائم

إعجاب

احب

43:56

On August 20th, 1989, Lyle and Erik Menendez shot and killed their own parents. Until then, this Beverly Hills family had been a portrait of the American Dream. How did it go so wrong? To listen to all four episodes of 'The Menendez Brothers' right now and ad-free, go to IntoHistory.com . Subscribers enjoy uninterrupted listening, early releases, bonus content and more, only available at IntoHistory.com . If you or someone you know is in crisis, there is free help available at mhanational.org Learn more about your ad choices. Visit megaphone.fm/adchoices…

منذ عام واحد 14:03

MP3•منزل الحلقة

In part two of this series, Rum Ekhtiar and Nina Steinberg-Scherr reflect on their many successful pitches and the collaborative process that helped them win major accounts while working together at Ruder Finn. They emphasize the importance of playing to team members' strengths—whether it’s assigning the best writers to writing tasks or the best budget managers to financials—while nurturing talent through mentorship and collaboration. Nina shares valuable insights on how understanding what drives and motivates both teams and clients can lead to stronger relationships and better results. They also discuss standout pitches for clients like Citi and MetLife, where they transformed small projects into multi-million-dollar initiatives by addressing clients' hidden needs and staying closely connected to their business challenges.

Website: www.rumandco.co

Show Page: podcasters.spotify.com/pod/show/rumcopodcast

YouTube: https://www.youtube.com/@RumAndCoPodcast

Linkedin: linkedin.com/company/rumandco

Instagram: instagram.com/rumandco.co

10 حلقات

#Business #Marketing #Rum Ekhtiar

Maximizing Talent and Account Practices to Strengthen Client Relationships with Nina Steinberg-Scherr

The Rum And Co Podcast

published منذ عام واحد

MP3•منزل الحلقة

Website: www.rumandco.co

Show Page: podcasters.spotify.com/pod/show/rumcopodcast

YouTube: https://www.youtube.com/@RumAndCoPodcast

Linkedin: linkedin.com/company/rumandco

Instagram: instagram.com/rumandco.co

10 حلقات

#Business #Marketing #Rum Ekhtiar

كل الحلقات

The Rum And Co Podcast

1
From Interns to Industry Leaders: How Radius Shaped Pitch Perfection 22:40

منذ يومين22:40

22:40

In this episode, Rum reunites with Molly Dobbins, SVP at Burson, and Jen Langione, Director of Global Communications at Mastercard, two standout members from his original Ruder Finn Radius practice. They trace their journeys from junior “ET” hires to seasoned professionals—covering the “war room” style of collaboration, the art of headline-driven pitch decks, and the importance of giving younger team members direct exposure to high-level work. Along the way, they discuss how storytelling frameworks, data-driven insights, and a relentless commitment to going “beyond the brief” propelled them toward major wins. Website: www.rumandco.co Show Page: podcasters.spotify.com/pod/show/rumcopodcast YouTube: https://www.youtube.com/@RumAndCoPodcast Linkedin: linkedin.com/company/rumandco Instagram: instagram.com/rumandco.co…

The Rum And Co Podcast

1
Building a $17M Practice with Twenty-Six People in Two Years with Katherine O’Hara and Garret Starr 21:28

منذ 16 يومًا21:28

21:28

The conversation continues between Rum, Katherine and Garret—and this time they delve into examining the strategic framework that transformed a modest, two-person initiative into a $17 million practice. They delve into techniques for engaging prospective clients before formal pitch meetings, approaches for addressing challenging stakeholders (“snipers”) mid-presentation, and proven methods for delivering solutions beyond standard RFP requirements. The discussion also highlights how thoughtfully crafted touchpoints can give agencies a distinctive edge in competitive pitches. They talk through valuable guidance on collaboration, research, and concise storytelling, and how to empower teams to refine their process and strengthen client relationships. Website: www.rumandco.co Show Page: podcasters.spotify.com/pod/show/rumcopodcast YouTube: https://www.youtube.com/@RumAndCoPodcast Linkedin: linkedin.com/company/rumandco Instagram: instagram.com/rumandco.co…

The Rum And Co Podcast

1
Building Winning Pitches: Practical Skills for Transforming Insights into a Winning Program with Katherine O’Hara and Garret Starr 24:47

منذ 4 weeks24:47

24:47

Rum welcomes Katherine and Garret back, two core members of his original “Radius” team, for a candid conversation about what it really takes to succeed in new business pitches. They share how they built trust by showing their in-depth knowledge of the prospect, whether it’s scouring competitor research or mastering the “Socratic method” of asking the right questions to help the client uncover their real need. The trio dives into the importance of immersive research, turning seemingly dry RFPs into inspired strategies, and knowing when to surprise prospects with unique “bubble gum” tactics (like delivering impossible-to-get cronuts). They discuss how to weave data, creativity, and late-night teamwork into high-stakes pitch wins. Website: www.rumandco.co Show Page: podcasters.spotify.com/pod/show/rumcopodcast YouTube: https://www.youtube.com/@RumAndCoPodcast Linkedin: linkedin.com/company/rumandco Instagram: instagram.com/rumandco.co…

The Rum And Co Podcast

1
Maximizing Talent and Account Practices to Strengthen Client Relationships with Nina Steinberg-Scherr 14:03

منذ 6 weeks14:03

14:03

The Rum And Co Podcast

1
Assembling Winning Teams for a New Business Pitch with Nina Steinberg-Scherr 15:35

منذ 8 weeks15:35

15:35

Rum Ekhtiar welcomes Nina Steinberg-Scherr, a long-time colleague, to discuss assembling successful teams and winning new business in the agency and PR world. Nina shares the journey from the Sci-Fi Channel to hardcore biotech at Noonan-Russo and eventually to the world of corporate PR at Ruder Finn, explaining how the independence and nimble approach of the team led to winning major clients like Citi, MetLife, and American Express. Rum and Nina reflect on their unique experiences at Ruder Finn, where they created an 'agency within an agency' model. They also discuss the importance of empowering junior team members, pushing the boundaries of traditional agency processes, and creating a culture of curiosity and experimentation. Website: www.rumandco.co Show Page: podcasters.spotify.com/pod/show/rumcopodcast YouTube: https://www.youtube.com/@RumAndCoPodcast Linkedin: linkedin.com/company/rumandco Instagram: instagram.com/rumandco.co…

The Rum And Co Podcast

1
Tipping the Scales to Stand Out in a Multi-Agency Pitch with Garrett Starr 17:06

منذ 10 weeks17:06

17:06

In part two of this episode, host Rum Ekhtiar continues his conversation with Garrett Star, who leads Global Business Development at Intuit. They dive deeper into the art of partnerships, networking, and what truly sets successful pitches apart in a world where agency offerings can often feel commoditized. Garrett shares insights on his transition from agency life to the brand side, explaining the key differences in how pitches are evaluated from the other side of the table. He also discusses why building strong relationships is critical to winning business, how responsiveness and account hygiene impact client perception, and the importance of raising the bar for both teams and partners. Tune in to learn what it takes to build lasting relationships that drive success in business development. Website: www.rumandco.co Show Page: podcasters.spotify.com/pod/show/rumcopodcast YouTube: https://www.youtube.com/@RumAndCoPodcast Linkedin: linkedin.com/company/rumandco Instagram: instagram.com/rumandco.co…

The Rum And Co Podcast

1
Networking Is Not an Obligation, It’s an Opportunity with Garrett Starr 18:38

منذ 12 weeks18:38

18:38

In this episode, host Rum Ekhtiar connects with Garrett Star, who leads Global Business Development at Intuit and has worked with agencies such as Ruder Finn and VaynerMedia, and in house at Greenhouse and Intuit. Garrett shares his experiences transitioning from agency life to in-house roles and explains how networking is a 24/7 obligation, playing a pivotal role in his success. They also discuss the importance of building authentic relationships in business development, nurturing evergreen connections, and making deposits in your 'relationship bank.' Garrett offers insightful advice on navigating career transitions and shares valuable lessons learned while working with global clients like Citi and MetLife. Website: www.rumandco.co Show Page: podcasters.spotify.com/pod/show/rumcopodcast YouTube: https://www.youtube.com/@RumAndCoPodcast Linkedin: linkedin.com/company/rumandco Instagram: instagram.com/rumandco.co…

The Rum And Co Podcast

1
Evolving Storytelling Techniques in PR with Katherine O'Hara 20:18

منذ 14 weeks20:18

20:18

In this insightful episode, host Rum Ekhtiar reunites with Katherine O'Hara to delve into the evolution of storytelling within the PR and marketing industries. They reflect on how presentation strategies have shifted over the years—from relying heavily on slide decks to embracing authentic, narrative-driven communication. They discuss learning the problem-solution framework and how this timeless approach remains essential for crafting compelling stories in pitches, press releases, and campaigns. Rum talks about mapping out your story to discover effective techniques for outlining your narrative before translating it into impactful presentations. They touch on understanding the importance of how you present information, not just what you present, to engage your audience fully. Katherine talks about the benefits of competitive analysis and why knowing your competitors' strategies is crucial and how to differentiate your approach. Rum shares valuable career advice for PR and Marketing professionals and Katherine shares advice for those just starting out, emphasizing proactivity and versatility. Website: www.rumandco.co Show Page: podcasters.spotify.com/pod/show/rumcopodcast YouTube: https://www.youtube.com/@RumAndCoPodcast Linkedin: linkedin.com/company/rumandco Instagram: instagram.com/rumandco.co…

The Rum And Co Podcast

1
Mastering Storytelling and Integrated Campaigns with Katherine O'Hara 14:31

منذ 16 weeks14:31

14:31

In this episode Rum Ekthiar sits down with Katherine O'Hara, a seasoned communications professional at LinkedIn, to delve into the art of storytelling in PR and marketing. They discuss how to craft compelling narratives that resonate with diverse audiences. Katherine shares her experiences working on LinkedIn's global brand campaigns, offering insights into coordinating large-scale, integrated initiatives across multiple teams and platforms. They touch on the importance of identifying and solving the core problem in campaign development. Katherine shares some strategies for building brand awareness through creative partnerships and proactive editorial planning and navigating the complexities of large organizations to keep campaigns cohesive and on message. Rum and Katherine also discuss the behind-the-scenes work necessary to influence decision-makers and drive successful outcomes. Website: ⁠rumandco.co⁠ Show Page: ⁠podcasters.spotify.com/pod/show/rumcopodcast⁠ YouTube: ⁠https://www.youtube.com/@RumAndCoPodcast⁠ LinkedIn: ⁠linkedin.com/company/rumandco⁠ Instagram: ⁠instagram.com/rumandco.co…

The Rum And Co Podcast

1
Introducing The Rum And Co Podcast 1:05

منذ 30 weeks1:05

1:05

Coming Soon - The Rum & Co Podcast: a strategic and creative octane boost to help brands and agencies get unstuck, is a new video podcast show from industry veteran Rum Ekhtiar that is dedicated to exploring the ins and outs of pitching, the creative process, and agency life in general - with a focus on providing actionable insights and inspiration to viewers. Top tier guests from across the business world level with Rum on the topics of the day, and tie them into the timeless lessons they've gleaned from their years of experience in the industry. Website: rumandco.co Show Page: podcasters.spotify.com/pod/show/rumcopodcast YouTube: https://www.youtube.com/@RumAndCoPodcast LinkedIn: linkedin.com/company/rumandco Instagram: instagram.com/rumandco.co…

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المدونة الصوتية تستحق الاستماع

1
The Menendez Brothers | Five-Year Plan | 1 43:56

The Rum And Co Podcast « »
Maximizing Talent and Account Practices to Strengthen Client Relationships with Nina Steinberg-Scherr

Maximizing Talent and Account Practices to Strengthen Client Relationships with Nina Steinberg-Scherr

المدونة الصوتية تستحق الاستماع

كل الحلقات

1
From Interns to Industry Leaders: How Radius Shaped Pitch Perfection 22:40

1
Building a $17M Practice with Twenty-Six People in Two Years with Katherine O’Hara and Garret Starr 21:28

1
Building Winning Pitches: Practical Skills for Transforming Insights into a Winning Program with Katherine O’Hara and Garret Starr 24:47

1
Maximizing Talent and Account Practices to Strengthen Client Relationships with Nina Steinberg-Scherr 14:03

1
Assembling Winning Teams for a New Business Pitch with Nina Steinberg-Scherr 15:35

1
Tipping the Scales to Stand Out in a Multi-Agency Pitch with Garrett Starr 17:06

1
Networking Is Not an Obligation, It’s an Opportunity with Garrett Starr 18:38

1
Evolving Storytelling Techniques in PR with Katherine O'Hara 20:18

1
Mastering Storytelling and Integrated Campaigns with Katherine O'Hara 14:31

1
Introducing The Rum And Co Podcast 1:05

مرحبًا بك في مشغل أف ام!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Apple AirTag

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Apple AirTag 4 Pack

Amazon Fire TV Stick 4K (newest model) with AI-powered Fire TV Search, Wi-Fi 6, stream over 1.5 million movies and shows, free & live TV

Amazon Basics Multipurpose Copy Printer Paper, 8.5" x 11", 20 lb, 8 Reams, 4000 Sheets, 92 Bright, White

المدونة الصوتية تستحق الاستماع

The Rum And Co Podcast « » Maximizing Talent and Account Practices to Strengthen Client Relationships with Nina Steinberg-Scherr

Maximizing Talent and Account Practices to Strengthen Client Relationships with Nina Steinberg-Scherr

المدونة الصوتية تستحق الاستماع

مرحبًا بك في مشغل أف ام!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Minecraft

Mighty Patch™ Original patch from Hero Cosmetics - Hydrocolloid Acne Pimple Patch for Covering Zits and Blemishes in Face and Skin, Vegan-friendly and Not Tested on Animals (36 Count)

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

دليل مرجعي سريع

The Rum And Co Podcast « »
Maximizing Talent and Account Practices to Strengthen Client Relationships with Nina Steinberg-Scherr