405: 2025 Business Essentials for Roofers: Strategies for Higher Profits

The Roofer Show

As we head into the holiday season, we must acknowledge that 2024 is almost over. Have you hit your goals? Did you have specific, written goals? What went right and what went wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John’s business goals at Peach State Roofing, along with how he’s planning now for 2025. If you’re feeling stuck and don’t know how to move forward, this show is for you!

What you’ll hear in this episode:

• John’s perspective on where he is right now in identifying strengths and weaknesses
• “This is the time to work ON your business.”
• Having success with a higher close rate and fewer leads
• Finding balance with your three-legged stool
• Sales depend on converted leads, which depend on your website.
• John’s tips for a great website that stands out
• “Big revenue doesn’t mean big profits.”
• Niching down is the wisest action.
• Three specific videos every roofer should have on their website
• Common questions roofing customers ask
• Lower your customer acquisition cost.
• Guard against profit slippages that are costing you BIG.
• A virtual assistant can make a huge difference in the customer experience.
• 5-star reviews mean everything!
• 5 components of business success: admin, accounting, marketing, sales, and production
• Know your numbers—and understand what they mean!
• The bottom line: “Do the basics to balance your three-legged stool: sell work, do work, and keep score.”

Resources:

Connect with Dave and John:

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at [phone].

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

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