YETI to Sunset Mystery Ranch, REI's New CMO & Shackleton in 3D!

The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Multiple sources have reached out to THE ROCK FIGHT from the GOA Connect show happening in Kansas City this week with the news that after acquiring the brand just this past January, Yeti will be sunsetting the consumer arm of Mystery Ranch after 2025 while retaining their military business.

Colin & Justin talk about the implications of this move and then address the other big news story of the week, REI's hire of Abigail Jacobs as their new Chief Marketing Officer.

They also talk about new images of Ernest Shackleton's sunken Endurance as well as tech that is enabling big ships to stop the annual slaughter of thousands of whales.

They of course wrap up the show with their Parting Shots. Colin addresses Sunny Stroeer's AZ Trail FKT attempt and the misogyny that has followed (click here to support Sunny's effort to close the gender gap in the outdoors) while Justin shows support for some newbies who tried to haul a lot of stuff up Mt. Whitney.

Hurricane Helene Relief Links:

• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

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