Two Paths To $500k As A Solopreneur

The Rich Webster Show

🏖 Get How To Work Less for $500! https://learn.howtoworkless.com/ (Doors close for good Oct. 1st)
🤝 Work with me: https://learn.howtoworkless.com/lab/

Most solopreneurs hit a wall around $100K. In this Episode, I’ll explain why.

I will walk you through the two business models every solopreneur eventually has to pick between:
1. Expert Business: Scale with PRICE (high-value, deep expertise)
2. Marketing Business: Scale with SYSTEMS (zero fulfillment, all marketing)

Here’s what I cover:

• What they each are
• Exactly how each makes money
• What skills you would need to implement them
• How you get clients with each model
• What real life examples of these businesses look like

You’ll learn:

• The hidden bottleneck keeping you stuck at $100K
• The difference between scaling with price vs scaling with systems
• The real reason you're exhausted (hint: you're running a job, not a business)
• The dangerous trap of “generalist energy”
• How to make your business feel lighter instead of heavier
• The model that took me to $500K+ with zero team

If you're a freelancer, consultant, or creator trying to break past six figures without building a massive business, this one’s for you.

When you’re ready, here are 4 ways I can help you:

🏖 How To Work Less (CLOSES FOR GOOD OCT. 1)
From 2012-2023, I built a design agency that made me $500k/year, working 10 hours a week. HTWL teaches you how to do it for your biz. (400+ past students. 5 stars)
https://www.learn.howtoworkless.com

📬 Work Less Wednesday (FREE NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
http://read.richwebster.co/wlw

📰 inner entrepreneur (SUBSTACK)
Launching October 6. Insights on life/business from: $5m selling design + consulting, 400k followers online & 14 years of recovery from addiction.
https://richwebz.substack.com/

🧪 Work Closely With Me (MENTORSHIP)
I advise and mentor 6-7 figure Creative Solopreneurs. If you want to work closely with me (i.e. we speak 1-2 times a week), watch this video, then let's talk:
https://learn.howtoworkless.com/lab/

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