BYLT: Why This Brand is Disrupting the Apparel Game & How They Landed Mike Tyson | E225

The Rich Somers Report

On today's episode, Rich sits down with Joe Trachta and Jared Koenig, Director of Product and Vice President of Operations for BYLT -- a premium basics apparel brand with tailored fits, elevated designs and enhanced materials BYLT for any occasion.
They dive into what sets BYLT apart from their competitors, how Rich X BYLT's brand partnership came to fruition, and the history of the company & how it got started. Joe and Jared share how falling in love with the craft & art of building product is what makes going into work every single day fun, how they landed partnerships with individuals like Mike Tyson & Rob Gronkowski, and their vision for where the brand is heading in the future.

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