The Global Economy - Murray Wilkinson - The Revenue Maze - Episode # 008

The Revenue Maze

Murray Wilkinson an Independent Consultant at Claim Tax Credits UK. He helps fund turnarounds and small businesses, and he sees how confusing it can be for companies to increase their revenue and grow their sales. Murray joins host Valerie Cobb to talk about how to work your way out of the confusing maze of revenue and scale your business.

Takeaways

• Plenty of companies have not properly invested in designing their sales system. If you don’t have a proper system you can’t properly run your company.
• The buyers now are more sophisticated and are looking for a high degree of professionalism from their representatives.
• Revenue ties into marketing and all other aspects of your business. You need to make a note of what works with clients and what doesn’t.
• We went through the great resignation during COVID but now we are looking at the great rehire.
• Executing a service or product properly is what brings the money into your business.
• The owner, founder or CEO is the one who can control how a product ends up going out and they can help the success or hinder it.
• Know your target clients and market. If you are targeting the wrong people you won’t be successful.

Quote of the Show:

5:49 “We see a lot on social media and, and, you know, within some forms of training where they talk about closing techniques, high ticket, closing techniques, all this sort of stuff. And for me nowadays, it's less and less relevant that may be worked in the past, but the bios. And in my opinion, and we have more sophisticated and they are looking for a different type of engagement from the reps, and they're looking for a high degree of professionalism.

Links

• LinkedIn: https://www.linkedin.com/in/growsalesandrevenue/
• Website: https://meeting.calendarhero.com/meeting/new/5f72e780dca143002046760f/call

Ways to Tune In

• Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
• Spotify - https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
• Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
• YouTube -https://youtu.be/b9ZuWl64N6g