167 - Balancing Lead, Account, and PLG Funnels and Strategies for a Cohesive GTM Approach

The Revenue Growth Architects

In this episode, Xander and Joy dive into the different lifecycles in sales and marketing: Lead, Account, and Product Lifecycles/Funnels. They review each one's unique Go-to-Market motions, involved teams, and key stages.

Let's unpack:

• Understanding Lifecycles: Recognize distinct characteristics of lead, account, and PLG funnels. Learn how these different approaches to driving demand, selling, and growth significantly impact their specific lifecycles.
• Navigating Tools & Metrics: Talk about the wide array of tools that support tracking and data in each funnel type, the differing metrics to track, and areas of the funnel that need optimization.
• Getting Started: Learn some of our quick tips to kick-start your journey in mapping out each funnel. Consider critical factors such as understanding your value metrics and identifying the 'aha' moment in your product.

If you are looking to understand the distinctive features of these lifecycles and how to optimize them for success, this episode is for you.