Bobby's Burgers: The Innovation Behind the Unbeatable Burger Experience

The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions

In this episode of the Restaurant Technology Guides podcast, host Jeremy Julian welcomes Anne Pritt, Chief Marketing Officer for Bobby’s Burgers by Bobby Flay. Jeremy and Anne discuss the collaboration with celebrity chef Bobby Flay, focusing on how Bobby's travels inspire seasonal and craveable menu items including burgers, fries, and shakes. Anne shares her extensive background in marketing with brands like Tim Horton's and Sbarro, and explains the philosophy behind Bobby’s innovations and limited-time offerings, including the use of high-quality ingredients like certified Angus beef. They also discuss the tech stack used to ensure consistent product quality and the strategic growth plan for expanding Bobby’s Burgers through traditional and non-traditional franchises. Listeners are encouraged to learn more about Bobby's Burgers and potential franchise opportunities.

00:00 Bobby's Burgers

00:54 Introduction and Warm Welcome

01:22 Meet Anne Pritz: Chief Marketing Officer of Bobby's Burgers

01:36 Anne's Professional Journey

02:53 Who is Bobby Flay?

03:48 The Unbeatable Burger Experience

04:58 Personal Stories and Bobby Flay's Approachability

07:24 Bobby's Burgers: The Fast Casual Concept

10:07 Menu Innovation and Limited Time Offerings

14:16 Marketing Strategies for New Products

18:39 Latest Menu Innovations: Greek Town Burger and Blueberry Cheesecake Milkshake

26:25 Franchising Opportunities and Expansion Plans

33:03 Conclusion and Final Thoughts