How to Effectively Bundle and Market Your Offers for Solopreneur Success [Ep.269]

The REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business Owners

Im On Entrepreneur Business Marketing Michelle DeNio

Player FM - Internet Radio Done Right

تمت الإضافة منذ قبل two أعوام

المحتوى المقدم من Michelle DeNio | Business Strategist. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Michelle DeNio | Business Strategist أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

This Is Woman's Work with Nicole Kalil

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

منذ 9 أيام33:58

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33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

منذ عام واحد 20:59

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Are you an overwhelmed solopreneur trying to market your vast range of resources? Discover actionable strategies to streamline your offerings and attract more members.

In this episode of The Real Truth about Business, Michelle DeNio hosts live coaching for Sue Pats from New Beginning Success Collaboration. Sue reveals her struggle with marketing her extensive membership resources tailored for solopreneurs. Michelle offers guidance on simplifying messaging, identifying target audiences, and ensuring pricing strategies that keep customers engaged.

Key Takeaways:

Simplify your offering by converting your comprehensive 120-day roadmap into a more digestible 90-day format for new solopreneurs.
Identify and target specific audiences separately like starter solopreneurs and those seeking visibility tours in advanced marketing.
Use marketing terms like "visibility tour" to appeal to advanced users looking to increase their audience reach efficiently.
Maintain a consistent price point ($40) across all memberships to make it affordable and retainable for users while ensuring you’re providing immense value.
Promoting the affiliate program with reasonable commissions can also attract more members and diversify income streams.

Connect with Sue: New Beginning Success Collaboration Memberships

294 حلقات

#Im On #Entrepreneur #Business #Marketing #Michelle DeNio

How to Effectively Bundle and Market Your Offers for Solopreneur Success [Ep.269]

The REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business Owners

published منذ عام واحد

MP3•منزل الحلقة

Are you an overwhelmed solopreneur trying to market your vast range of resources? Discover actionable strategies to streamline your offerings and attract more members.

Key Takeaways:

Simplify your offering by converting your comprehensive 120-day roadmap into a more digestible 90-day format for new solopreneurs.
Identify and target specific audiences separately like starter solopreneurs and those seeking visibility tours in advanced marketing.
Use marketing terms like "visibility tour" to appeal to advanced users looking to increase their audience reach efficiently.
Maintain a consistent price point ($40) across all memberships to make it affordable and retainable for users while ensuring you’re providing immense value.
Promoting the affiliate program with reasonable commissions can also attract more members and diversify income streams.

Connect with Sue: New Beginning Success Collaboration Memberships

294 حلقات

#Im On #Entrepreneur #Business #Marketing #Michelle DeNio

كل الحلقات

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منذ يومين25:32

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Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses! _______________________________________________________ We're diving into a sneaky little problem that might just be sabotaging your sales: you might be talking over your audience! Yep, that’s right. If you’ve been pouring your heart into explaining your offer but still getting crickets, this episode is totally for you. We’re breaking down why people aren't buying and it’s not because your offer lacks value; it’s likely that your audience just doesn’t get it yet. Confused people don’t buy, right? So, let’s simplify your messaging and make sure your audience is left saying, "Whoa, I totally need this!" ______________________________________________ Related Episodes: Ep 245: How to Avoid Confusing Your Audience Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout. Connect with Michelle on Facebook or Linkedin…

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منذ 9 أيام24:02

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Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses! ____________________________________________________ Let’s face it – sales can feel like a dirty word, right? But in this episode, we’re flipping the script! We chat about the common fears that hold us back from selling – you know, that cringe-worthy feeling of being pushy or annoying. But guess what? Selling isn’t about convincing people; it’s about helping them see the value in what you offer. Think of it as sharing a great secret with a friend! We dive deep into the mindset shifts you need to make to feel confident and authentic in your sales approach. Remember, it’s not about you – it’s about how you can help others. So, whether you’re feeling like a sales ninja or a total newbie, this episode is packed with insights that’ll change your perception of selling and help you connect better with your audience. Tune in and let’s turn that sales frown upside down! ____________________________________________________ Related Episodes: Ep 201: 3 Reasons Your SAles are Down Ep. 216: Sales AND Marketing - Your Business Needs Both ____________________________________________________ Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout. Connect with Michelle on Facebook or Linkedin…

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منذ 16 يومًا21:12

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Ready to level up your collaboration game? Today, we're diving into the nitty-gritty of what makes a collaboration truly work—spoiler alert: it’s all about the triple win! Yep, you heard me right—it's gotta be a win for you, a win for them, and a win for the client. We’re calling out the collab wannabes who just don’t get it, wasting time instead of creating magic together. So grab your favorite drink, kick back, and let’s chat about how to turn those collaboration dreams into a reality that benefits everyone involved. Trust me, you won’t want to miss these tips!…

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منذ 23 يومًا19:50

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Learn Why Most Sales Plans Fail... and How to Fix it! Most business owners struggle with sales because they’re doing too much —too many offers, too many strategies, too much second-guessing. They don’t need a new offer. They don’t need to work harder. They just need a clear, focused plan. That’s exactly what you’ll walk away with in this free workshop. https://links.michelledenioconsulting.com/TsLB __________________________________________________________ Sales doesn't have to be the monster under your bed! If you've ever found yourself asking, "Why is sales so freaking hard?" you're definitely not alone. Most of us are grinding away, doing all the things, yet the sales just aren’t rolling in like we thought they would. But hey, it turns out that we're often overcomplicating things and spreading ourselves way too thin. In this episode, we’re diving into the art of simplification and sharing some solid tips on how to take control of your sales activities. So, buckle up, because we’re about to turn that sales frown upside down! _____________________________________________________________ Related Episodes: 279: 3 Simple Steps to Convert Leads Into Clients 288: Why Your Audience Size Matters for Client Conversions ______________________________________________________________ Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout. Connect with Michelle on Facebook or Linkedin…

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منذ 28 يومًا7:23

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Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses! ____________________________________________ Are you feeling overwhelmed by all the information out there when trying to start something new? This podcast dives into the common tendency to get stuck in the learning phase, where we consume endless content without taking action. Using a personal experience with sourdough baking as an analogy, I emphasize the importance of picking a trusted resource and just diving in. Instead of getting bogged down by the multitude of opinions and methods, the key takeaway is to learn by doing. It's time to stop absorbing and start taking action, because the real learning happens when you roll up your sleeves and get started. _____________________________________________ Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout. Connect with Michelle on Facebook or Linkedin Links referenced in this episode: littlespoonfarm.com…

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منذ 4 weeks19:59

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Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses! ----------------------------------------------------------------------------- We’re diving into the wild world of social media and how it's totally okay to feel burnt out by it! Seriously, if you’ve been scrolling and feeling like it’s just a never-ending cycle of content creation, you’re not alone. We’re chatting about how to flip the script and see social media as a tool to start, continue, and amplify conversations instead of a grind to churn out posts. Related Episodes: Ep 267: How to avoid Burnout by Focusing on One Business Strategy Ep. 280: 5 Non-Social Media Visibility Strategies for 2025 (or any year) ___________________________________________________________ Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout. Connect with Michelle on Facebook or Linkedin…

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منذ 5 weeks12:19

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Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses! __________________________________________ Are you constantly feeling frustrated because you're not hitting your client goals? Wondering why other business owners seem to convert more clients than you? This episode is your answer. Today, we're breaking down why your audience size truly matters and how understanding the game of numbers can completely shift your perspective on success. Get ready to align your expectations with reality and set yourself up for genuine business growth __________________________________________ Ep 194: Accelerating Your Conversion Rate Ep 244: Effective Launch Strategies for Creative Entrepreneurs Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout. Connect with Michelle on Facebook or Linkedin…

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منذ 6 weeks5:13

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Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses! ________________________________________ Does it drive you crazy when businesses pass their credit card fees onto you? Do you feel turned off and hesitant to engage with them again? If you've been grappling with how to handle credit card fees in your own business, today’s episode is the solution you've been searching for. We’re breaking down exactly why you should stop passing these fees to your clients, and how a simple price adjustment can keep your customers happy while benefiting your bottom line. It’s all about smart business practices that look professional and don't alienate your clients. _________________________________________ Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout. Connect with Michelle on Facebook or Linkedin…

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Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses! ___________________________________________________ Tired of setting those big, hairy, audacious goals that never seem to stick? I'm breaking down why traditional BHAG goal-setting often fails and introducing you to a more focused, data-driven approach using what I call the North Star method. Learn how to set goals that actually guide your decisions, keep you aligned with what matters, and help you achieve real results in your business – without the overwhelm or guilt that typically comes with traditional goal-setting. This episode ties directly into what we teach in the Focus Visionary Accelerator program. If you love what you hear and want to dive deeper, the doors are always open! _________________________________________________________ Related Episodes: 219: Striking the balance between stretch and attainable goals 208: Accountability - Why it works or doesn't work to help you achieve your goals __________________________________________________________ Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout. Connect with Michelle on Facebook or Linkedin…

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Are you concerned about the future of your business and how to retain clients in an increasingly discerning market? In today's episode, we'll explore three buyer trends predicted to be crucial in 2025. Michelle DeNio will discuss how building deeper connections, creating memorable client experiences, and making clients feel valued can be key strategies to ensure sustained growth and loyalty in your business. In this episode, you'll learn: Why building a deeper connection with clients is more vital than ever. How to create and deliver an exceptional client experience. Simple ways to make clients feel valued and appreciated. Links: If you want to network and build deeper connections, consider attending the monthly Collaboration Connection Hour . If you are ready to get laser focused, create a clear action plan and convert with confidence the Focused Visionary Accelerator may be the perfect fit for you Episode Mentions: 279: 3 Simple steps to Convert Leads into Clients 225: Create a Personalized Sales Funnel to Grow Your Business…

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منذ 10 weeks6:12

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منذ 11 weeks9:07

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منذ 12 weeks4:58

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Are you finding yourself paralyzed by the need to go big or go home, struggling to maintain consistency in your business efforts? In today's Friday Freestyle episode, Michelle DeNio shares some tough love on avoiding the trap of trying to leap from zero to 365 in seconds. Through a client story, she emphasizes the importance of starting small and building up consistent habits, one step at a time, to effectively grow your business. In this episode, you'll learn: Why taking all or nothing approaches can set you up for failure. The power of small, consistent actions and their impact on business growth. Practical tips to simplify your efforts and build sustainable habits. Connect with Michelle on Linkedin or Facebook If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you. Related Episodes: Ep 197: Prioritize the Boring Money Making Activities in Your Business…

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The REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business Owners « » How to Effectively Bundle and Market Your Offers for Solopreneur Success [Ep.269]

How to Effectively Bundle and Market Your Offers for Solopreneur Success [Ep.269]

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مرحبًا بك في مشغل أف ام!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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How to Effectively Bundle and Market Your Offers for Solopreneur Success [Ep.269]