Why You Shouldn't Ghost Your Audience in December [Ep. 333]

The REAL Truth About Business: Business Growth Tips for Solopreneurs, Small Business Owners, Coaches, Consultants and ADHD Service Providers

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Every year when November hits, the same narrative pops up in the online space: “No one’s buying right now” or “I’ll wait until January.” And honestly, that mindset is exactly why so many service providers start Q1 playing catch up. Because visibility now is what gets you remembered later. The ones who keep showing up while everyone else goes quiet are the ones who sign clients in January.

In this episode of The Real Truth About Business, Michelle breaks down how to stay visible during the holiday slowdown without burning out or living online. She explains how buyers are actually behaving during November and December, why people are in research and planning mode, and what you can do to stay top of mind while still honoring your need for rest. This is practical, strategic visibility for service-based entrepreneurs who want momentum, not burnout.

Whether you’re a coach, consultant, OBM, VA, designer, copywriter, or ADHD entrepreneur, this episode gives you a simple plan to stay consistent, nurture warm leads, and build trust that converts in Q1.

You’ll learn:

• Why people are still buying (even if they’re not checking out today)
• How to stay visible without posting nonstop or attending every event
• The easiest ways to repurpose your best content during the holidays
• How to nurture warm leads so they’re ready to say yes in January
• Why clarity on your goals makes visibility easier and far less exhausting

This is the real truth about business growth, especially for neurodivergent service providers who crave clarity, structure, and results without falling for every trend online.

Links mentioned:

Reflect. Refocus. Reignite.

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1. Take the "Where's the Gap in Your Business Strategy" Quiz
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About the Host:

Michelle DeNio is a business strategist and growth advisor for service-based entrepreneurs, especially neurodivergent and ADHD business owners. Creator of the Focused Visionary Accelerator and host of The Real Truth About Business podcast, she helps clients simplify, focus, and grow sustainably. With 15+ years in business operations, she’s known for turning big ideas into simple, profitable action plans.