Why It’s Easier to Do Client Work Than Your Own Business [Ep. 329]

The REAL Truth About Business: Business Growth Tips for Solopreneurs, Small Business Owners, Coaches, Consultants and ADHD Service Providers

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Why is it so easy to meet every client deadline, but nearly impossible to update your own website, write your own copy, or finish your offers? If you’ve ever wondered why you’ll go above and beyond for clients but constantly push your own business tasks to the back burner, you’re not alone. It’s not laziness, it’s psychology and accountability at play.

In this episode of The Real Truth About Business, Michelle wraps up her ADHD Awareness Month series by breaking down why service-based entrepreneurs struggle to prioritize their own business growth. She shares how external accountability, deadlines, and dopamine influence your motivation, and what to do when your own work always seems to come last. You’ll learn how to treat your business like your best client and finally follow through on your own goals.

Whether you’re a coach, consultant, OBM, VA, designer, copywriter, or ADHD entrepreneur, this episode will help you shift from guilt and avoidance to consistency and follow-through, without burning out or feeling like you’re failing yourself.

You’ll learn:

• Why external accountability makes it easier to deliver for clients than for yourself
• How lack of personal deadlines feeds procrastination and inconsistency
• Simple strategies to treat your business like a client (and actually meet your own deadlines)
• How to use reward systems and accountability partners to stay on track
• Why your subconscious stops believing you, and how to rebuild self-trust through follow-through

This is the real truth about business growth, especially for neurodivergent service providers who crave clarity, structure, and results without falling for every trend online.

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1. Take the "Where's the Gap in Your Business Strategy" Quiz
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About the Host:

Michelle DeNio is a business strategist and growth advisor for service-based entrepreneurs, especially neurodivergent and ADHD business owners. Creator of the Focused Visionary Accelerator and host of The Real Truth About Business podcast, she helps clients simplify, focus, and grow sustainably. With 15+ years in business operations, she’s known for turning big ideas into simple, profitable action plans.