Spotify for Podcasters: Analyzing the Stats and Trends

The Q'd Up Podcast on Podcasting

On this episode of the Q’d Up Podcast on Podcasting, John and Jay (PodVader) are talking all about Spotify for podcasters. With their recent fourth-quarter earnings call, Spotify provided some important stats and numbers to really show the growth of podcasting in a number of areas.

With an investment in podcasting through the acquisition of content creators, as well as other platforms like Anchor and Megaphone, there’s a real push to create a more focused Spotify for podcasters. The guys go over the key points of Spotify CEO Daniel Ek’s earnings call and what that means for podcasters, before digging into Chartable’s 2020 recap. John also teaches Jay more about social audio and how that can be leveraged by podcasters to further engage with their audiences.

Show highlights:

Introduction

Spotify for podcasters: Growth of podcasting (2:12)

Spotify just had their fourth-quarter earnings call where they opened up about some of their numbers, including the growth of podcasting on the platform. Jay and John take a closer look at those numbers and what they mean.

Spotify advertising (8:40)

Jay continues to look at what was said on the fourth-quarter earnings call, focusing on Spotify advertising growth.

Spotify competitors (10:49)

As a part of the earnings call, CEO Daniel Ek talks about Spotify’s competitors -- Apple and Amazon. Jay breaks down what was said and what it might mean for podcasters.

Chartable’s 2020 recap and 2021 predictions (15:18)

Chartable just released their look back through 2020 and gave their predictions about what 2021 might bring. Jay goes through key findings like the growth of podcasting and advertising, discussing where the numbers might be misleading and what numbers podcasters should know.

Let’s teach PodVader a lesson: Social audio (33:11)

Social audio is taking the world by storm currently as platforms like Clubhouse pop up. John helps Jay understand more about the different types of social audio content available to podcasters and explains the benefits of thinking about it now.

Apple podcast stats: January recap (46:12)

John and Jay break down the latest stats from Podcast Industry Insights for January, and what they might point to in the coming months

Links:

Q’d Up

Pod Vader - Twitter

Pod Vader - Email

Pod Vader - Linked In

John - Email

John - Linked In

Insider Radio: Spotify quarterly update

Chartable - 2021 trends and predictions

Podcast Industry Insights