Building and Living Your Vivid Vision with Jennifer Hudye-Moscow

The Purpose Matrix

Do you feel pulled in a hundred directions…and none of them lead where you want to go?

In this episode of The Purpose Matrix, Phil sits down with Jennifer Hudye-Moscow, founder of Vision Driven and co-creator of the Vivid Vision Method that has helped over 6,000 entrepreneurs bring their future into focus.

Jennifer shares the story of how her journey—from growing up in a family of entrepreneurs to building and selling a seven-figure business—shaped her unique approach to vision. She reveals why “balance is bull****,” the difference between a vision and a plan, and why most leaders are climbing multiple mountains with no clear summit in sight.

They dive deep into the three stages of entrepreneurial evolution—from being condition-driven to achievement-driven to finally becoming vision-driven. If you’ve ever felt stuck in the hustle, this conversation offers a roadmap to get out of survival mode and into alignment.Here’s what you’ll learn:

• Why “balance” keeps you stuck—and how integration leads to clarity and momentum

• The real difference between a vision, a strategy, and a plan (and why it matters)

• How to write a 3-year vivid vision for your business and your life

• The three psychological stages every entrepreneur goes through—and how to evolve faster

• Why most people set goals without direction—and how vision makes your decisions easier

• How to cascade your vision across your team without losing clarity or control

When you’re vision-driven, everything else aligns. This episode will help you get clear on where you're going—and who you need to become to get there.

0:00 Intro1:28 Jennifer’s Entrepreneurial Roots3:25 The Dinner That Changed Everything6:48 Most People Don’t Understand Vision10:13 What Is a Vivid Vision?13:04 Generalization Kills Clarity18:03 Life Vision Comes First21:13 Balance Is Bull: Why Integration Wins23:27 The 3 Stages of Entrepreneurial Evolution31:38 You Don’t Go to Vision—You Come From It37:48 Casting Vision for Your Team44:26 Jennifer’s Personal Why

Resources Mentioned:

🌐 Free Resource - Vivid Vision Mind Map: https://www.visiondrivenglobal.com/

📚 Vivid Vision by Cameron Herold

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