Melissa Torres - The Dual Approach to Middle-Grade Book Marketing: Appealing to Parents and Kids (Live at Author Nation 2024)

The Publishing Performance Show

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]

Melissa Torres, a bestselling middle-grade author, shares her expertise on marketing books for the 8-12 age group. With insights on crafting irresistible covers, appealing to both parents and kids, and leveraging direct sales and bundles, Melissa provides a comprehensive guide to success in the middle-grade market.
In this episode:

• Defining the middle-grade age range and its subgroups
• The importance of paperback books in the middle-grade market
• Crafting book covers and series branding for middle-grade readers
• The dual approach to marketing: appealing to parents and kids
• Tailoring newsletter frequency and content for middle-grade audiences
• Leveraging Instagram and TikTok for middle-grade book promotion
• Melissa's bestselling middle-grade series about gymnasts
• Direct sales strategies and the benefits of selling book bundles
• Protecting children's privacy on social media as a middle-grade author
• Maximizing Amazon Ads for middle-grade books

Connect with Melissa Torres:

• Website: https://www.melisatorres.com/
• Instagram: https://www.instagram.com/perfectbalancegymbooks/

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