Why PR is changing with Matt Holmes - Poem

The Public Relations Podcast

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In this thought-provoking episode, Matt Holmes from Poem (an international PR agency in Australia) challenges the traditional approach to public relations, stressing the need for data-driven insights and consumer psychology to steer strategies, rather than relying on gut feelings.

We talk about the evolution of the industry and the importance of a two-way conversation with consumers. The conversation further delves into the importance of data, not only as a tool for market trends and consumption behaviour but also in achieving emotional resonance in campaigns.

Matt also emphasizes the need for human-centred narratives and storytelling to captivate audiences.

And we talk about AI. Despite advancements in AI, why the 'human bit' of the profession will always be crucial.